Target Selects MasterCard and EMV for Card Security

Target and MasterCard today announced a new chip-card initiative to further enhance payment security for shoppers by:

Reissuing all existing co-brand cards as MasterCard co-branded cards with chip-and-PIN solutions in 2015; and
Enabling the REDcard portfolio, including all Target-branded credit and debit cards, with MasterCard’s chip-and-PIN solutions beginning in early 2015.

“Target has long been an advocate for the widespread adoption of chip-and-PIN card technology,” said John Mulligan, executive vice president, chief financial officer for Target. “As we aggressively move forward to bring enhanced technology to Target, we believe it is critical that we provide our REDcard guests with the most secure payment products available. This new initiative satisfies that goal.”

“Target and MasterCard are taking an important step forward in providing consumers with a secure shopping experience, and the latest in payments technology,” said Chris McWilton, president, North American Markets for MasterCard. “Our focus, together with Target, is on safety and security and a good consumer experience.”

Related Content

EMV or chip-and-PIN technology contains similar information to today’s magnetic stripe cards — 16-digit account number, expiration date and 3-digit security code — with one important difference. The chip generates dynamic or unique data for each purchase, making it difficult to steal data or counterfeit cards. Click here for “Six Things To Know About Chip Cards.”

Target announced the $100 million security plan earlier this year. MasterCard is pleased to provide the technology and expertise to help Target achieve its goals.

18 Comments

Illa M. Knudsen | November 29, 2014 5:15 PM

I have forgotten my password for my Target Redcard. How can I find it or choose a new one?

Brittany Berliner | December 1, 2014 10:47 AM

Hi Illa!

We recommend you contact Target as they issued your card. The following link leads to the Customer Service page: http://news.mstr.cd/1vJMVul
Alternatively, you can call their credit card hotline number 1-888-755-5856.

Don Mack | February 10, 2015 9:45 AM

Hi…I would like to get the Target MasterCard. How do I get it please.

Brittany Berliner | February 11, 2015 9:34 AM

Hi Don- A quick way for people to apply for a Target RedCard credit or debit card is on the Target website at http://www.target.com/redcard/main#?lnk=gnav_redcard.
The page also includes telephone numbers for those who prefer to apply via telephone.

Michael Fitzgerald | July 6, 2015 2:40 PM

When can we expect the availability of Target’s new chip & pin MasterCard. Store personnel have no idea.

Deliah Boles | December 22, 2015 4:39 PM

Very disappointed that I was told that I could not apply for a target mastercard. Someone please explain to me why.

Sue mineau | May 5, 2016 12:54 PM

I still do not have my card after 24 business days and Target reissuing it on April 2 when there was fraudulent activity!!!
I cancelled my account because I believe you did not take care of the small guy and only when I got so mad on the phone it was offered to get my card to me in four days.

rogen de rosales | December 10, 2016 5:53 AM

i would like to be upgraded to my regular target red card to a new mastercard target card. my credit card account number is 5859752023415299 my address is 515 s chevy chase dr apt 7 glendale ca 91205 and my phone number is 8187266432 thanks