The 143rd edition of golf’s most historic Major, The Open Championship takes place between 13th – 20th July, 2014, at Royal Liverpool Golf Club, Liverpool, UK. The world’s best players, including 6 MasterCard golf ambassadors, will be competing for the celebrated Claret Jug and the title of ‘Champion Golfer for the Year’ over 4 days and 72 holes of Championship golf.
In its third year as a Patron of the tournament, MasterCard has developed a range of offers and benefits to MasterCard cardholders who attend, as well as inviting golf fans to participate in a social media campaign focused on golf fashion in the run-up to the event. Led by MasterCard ambassador and fashion icon, Ian Poulter, and supporting the Priceless Surprises (#PricelessSurprises) campaign, Ian will encourage golf fans to submit pictures of themselves and others, using #PricelessGolf. Ian will then comment on his favourite and distribute the occasional Priceless Surprise. The campaign launches July 2 and will run to July 15th.
At The Open itself, MasterCard will be engaging cardholders at Royal Liverpool in the MasterCard Club & Studio – which provides special access for anyone with a MasterCard card onsite. Here guests will have a chance to meet one or more of MasterCard’s golf ambassadors, including Tom Watson, Ian Poulter and Graeme McDowell. Additionally, cardholders can benefit from exclusive offers on official merchandise and can also win the opportunity to upgrade their viewing experience with reserved seating and hospitality giveaways.