Last night marked one the more dramatic World Series in MLB history. After seven games, a rain delay, and 10-innings, The Chicago Cubs finally broke their 108 year championship drought and won the World Series 4-3 against the Cleveland Indians.
Mastercard, inspired by a statement from an opposing player who said, “Wrigley wasn’t that loud”, wondered what it would sound like if Cubs fans got the opportunity to celebrate 108 years of pent up anticipation, and created a decibel reader app. Cubs fans cheered so loudly that they broke the 100 decibels mark and brought it to another level – what was heard was “The Sound of Priceless”.
Experiences Matter more than things
Mastercard cardholders in Wrigleyville receive a Priceless Surprise: Tickets to Game 5 at Wrigley Field
Executed through its world renowned Priceless platform, Mastercard has known for nearly 20 years that experiences matter more than things. Its sponsorship partners and brand ambassadors play a critical role in bringing one-of-a-kind, unforgettable experiences to life, allowing Mastercard to bring cardholders – the fans – closer to some of the most sought after events, artists and athletes they admire most.
Mastercard does this through Priceless Cities, its experiential platform, as well as through its always on surprise and delight platform, Priceless Surprises. During World Series week, Mastercard delivered close to 5000 Priceless Surprises, ranging from on-field batting practice to coveted World Series tickets. If you are a Mastercard cardholder, you never know when you might get a surprise.
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The United Nations World Food Programme (WFP) has honored Mastercard with the prestigious Hunger Hero award at its annual dinner at the World Economic Forum in Davos. Mastercard CEO Ajay Banga accepted the award on behalf of the company, which was recognized for its contributions towards achieving a Zero Hunger world.
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Mastercard figured out how to turn out to be a piece of a noteworthy minute by making The Sound Of Priceless, an advanced crusade executed on a stripped-down spending plan, which indicated exactly how boisterous Chicago Cubs fans were during the World Series. In 2016, the Chicago Cubs accomplished something they hadn’t done in 108 years: won the World Series.
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We were fortunate to have a major project going live for a nationwide company at the same time as the World Series.
I know that you’re probably thinking, “Why should I take time out of my life to watch a bunch of baseball players hitting and running around a ball field?” To enjoy the beautiful game of baseball is to take yourself back in time and to experience great music and sound.
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Their victory will be an obsession for many others! Congratulations for that!
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Their victory will be an obsession for many others! Congratulations for that!
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The Astros finally won a World Series. The four-run rally in the top of the ninth inning that sealed their 5-1 win over the Dodgers came after multiple other false starts in Major League Baseball’s Fall Classic over the past decades.
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The subject:
A favorite American pastime
The story:
Our heroes, the Cubbies and their dedicated fans in anticipation
The expression:
Heartfelt excitement of the Big Win
The payoff:
The Priceless Meter kicks off the measurement of moments.
One of the first things to go when budgets are cut are the background music, theatrical sound effects, and post-production features. These elements can help set the mood for a scene or conversation, provide emotional depth, and make every episode feel like an event.
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The sound of priceless. The sound of a ball game, a once-in-a-lifetime moment. That’s what you’ll hear at the World Series when you see Priceless.
The Sound of Priceless is a one-of-a-kind experience that combines the excitement and passion of a baseball game with the artistry and elegance of dance. It’s an unforgettable experience for any fan who loves sports and dancing at the same time.
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