Last night marked one the more dramatic World Series in MLB history. After seven games, a rain delay, and 10-innings, The Chicago Cubs finally broke their 108 year championship drought and won the World Series 4-3 against the Cleveland Indians.
Mastercard, inspired by a statement from an opposing player who said, “Wrigley wasn’t that loud”, wondered what it would sound like if Cubs fans got the opportunity to celebrate 108 years of pent up anticipation, and created a decibel reader app. Cubs fans cheered so loudly that they broke the 100 decibels mark and brought it to another level – what was heard was “The Sound of Priceless”.
Experiences Matter more than things
Mastercard cardholders in Wrigleyville receive a Priceless Surprise: Tickets to Game 5 at Wrigley Field
Executed through its world renowned Priceless platform, Mastercard has known for nearly 20 years that experiences matter more than things. Its sponsorship partners and brand ambassadors play a critical role in bringing one-of-a-kind, unforgettable experiences to life, allowing Mastercard to bring cardholders – the fans – closer to some of the most sought after events, artists and athletes they admire most.
Mastercard does this through Priceless Cities, its experiential platform, as well as through its always on surprise and delight platform, Priceless Surprises. During World Series week, Mastercard delivered close to 5000 Priceless Surprises, ranging from on-field batting practice to coveted World Series tickets. If you are a Mastercard cardholder, you never know when you might get a surprise.
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The United Nations World Food Programme (WFP) has honored Mastercard with the prestigious Hunger Hero award at its annual dinner at the World Economic Forum in Davos. Mastercard CEO Ajay Banga accepted the award on behalf of the company, which was recognized for its contributions towards achieving a Zero Hunger world.
this work good for now. Using ms for 10years
Sound Great!Using Master Card Over 10 Year.
Nice information about The Sound of Priceless at the World Series
Mastercard figured out how to turn out to be a piece of a noteworthy minute by making The Sound Of Priceless, an advanced crusade executed on a stripped-down spending plan, which indicated exactly how boisterous Chicago Cubs fans were during the World Series. In 2016, the Chicago Cubs accomplished something they hadn’t done in 108 years: won the World Series.
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thank for sharing
It is a good initiative regarding creating awareness. The game is literally amazing. I remember the night it was full of amazement and enjoyment.
thanks for this information.
Their victory will be an obsession for many others! Congratulations for that!
Your blog post is very impressive, I almost read all the posts you have written. Contains many useful information. Thank you!
I agreed with “Executed through its world renowned Priceless platform, Mastercard has known for nearly 20 years that experiences matter more than things.”