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Syrian Refugees Receive World Food Programme e-Cards for Food Needs

MasterCard is supporting World Food Programme (WFP) to roll out an innovative electronic payments programme in Lebanon that will allow hundreds of thousands of Syrian refugees to meet their food needs. The initiative has been launched with a pilot in September in the southern Lebanese town of Nabatiyeh. With MasterCard’s technological support, by the year’s end, around 800,000 refugees in Lebanon will be using prepaid cards at participating local stores across the country.  View the full press release.  Listen to BBC World Business Report interview (starts at 5:45) with Ann Cairns, president International Markets, MasterCard, talk about the importance of this effort, or watch her comment in the video below:

Flickr Photo: Syrian refugees in Lebanon“The new e-cards will allow Syrian refugees to choose the foods they want, when they want,” said Elisabeth Rasmusson, WFP’s Assistant Executive Director for Partnership and Governance Services. “We are grateful for MasterCard’s assistance in setting up the e-voucher system in Lebanon and Jordan, the two countries hosting the largest number of refugees. It’s just one example of how our combined efforts can offer powerful and innovative ways to fight hunger.”

The e-card collaboration is part of a larger, multi-year partnership with MasterCard, launched in September 2012. For further information, please visit the World Food Programme section of our newsroom.