Mastercard and Beijing Municipal Bureau of Culture and Tourism Unveil Enhanced Priceless Beijing

Agreement promotes inbound tourism to the Chinese Mainland while expanding exciting experiences—and trusted payments—for travelers 

Mastercard and the Beijing Municipal Bureau of Culture and Tourism have announced the relaunch of Priceless Beijing during a ceremony at the Zhengyici Peking Opera Theatre. Underscoring the power of public-private partnership to enhance tourism, the organizations signed their third cooperation agreement since 2012. This agreement reaffirms their shared dedication to delivering unforgettable Priceless Experiences for inbound travelers to the Chinese Mainland.

Priceless Beijing is an extension of Mastercard’s global Priceless platform. Cardholders around the world have access to hundreds of dynamically curated, once-in-a-lifetime experiences in 30+ premier destinations. With this relaunch, visitors to Beijing can enjoy Priceless Experiences at the iconic Great Wall, the Peking Opera, and King’s Joy, the first Michelin Green Star and three-Michelin-starred vegetarian restaurant in the Chinese Mainland, and more.

Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard said: “Connecting people to their passions, their purpose and each other is our focus at Mastercard, and nothing bridges cultures as powerfully as travel. We are thrilled to partner with the Beijing Municipal Bureau of Culture and Tourism to relaunch Priceless Beijing, unlocking unforgettable experiences for countless future visitors to this captivating city.”

At the ceremony, Yang Shuo, Director-General of Beijing Municipal Bureau of Culture and Tourism, highlighted the steps that Beijing has taken to boost inbound tourism. “These include improving the experience for travelers by updating the tourism portal website and optimizing payment services across the dining, accommodation, transportation, sightseeing, shopping, entertainment, healthcare, and education sectors. By partnering with Mastercard to appeal to tourist preferences for lifestyle experiences, digital communications, self-service options and more, we look forward to further developing Beijing as a premier tourism and retail destination for travelers around the world.”

Relaunching Priceless Beijing

According to Mastercard’s 2024 Travel Trends report, global tourism is booming: nine out of the last 10 record-setting spending days in the global cruise and airline industries occurred this year. The Mastercard Economics Institute anticipates this will continue as we enter the busy travel season and consumers around the world prioritize meaningful experiences like travel.

Building on this positive momentum, the relaunch of Priceless Beijing will tap into key passion points including culinary, entertainment and culture. The goal is to showcase Beijing’s premier cultural assets and tourism offerings, broaden secure and trusted payment options for travelers, and forge a connection between the Chinese Mainland and the global tourism sector.

“As an ancient capital that captures the essence of Chinese traditional culture, Beijing is full of vigor and vitality while remaining quaint and graceful, beckoning visitors from all over the world,” said Dennis Chang, Executive Vice President and Division President, Greater China, Mastercard. “In recent years, the travel environment for international inbound visitors has improved significantly, aided in part by Mastercard and the Beijing Municipal Bureau of Culture and Tourism. As innovative cooperation projects such as Priceless Beijing continue to expand, Mastercard looks forward to introducing more payment facilitation measures to offer consumers even more choices in how they pay and receive payments, helping to better connect the Chinese Mainland and the world by supporting tourism recovery.”

Bridging the Chinese Mainland to the world, one payment at a time

Through its trusted and convenient payment services, Mastercard has ensured peace of mind for international visitors to the Chinese Mainland for decades. The company recently launched its ‘Pay Like a Local’ program to broaden the acceptance of international bankcards by giving travelers an easy and convenient way to pay – via ubiquitous QR code payments – while shopping at tens of millions of local merchants.

Additionally, Mastercard NetsUnion, a joint venture between Mastercard and NUCC, began processing payments in the Chinese Mainland in May 2024 using Mastercard cards issued by Chinese banks and launched Mastercard cards that are now accepted for both domestic and international purchases. With the launch of additional products and the ongoing expansion of Mastercard’s omni-channel acceptance network in the Chinese Mainland, cardholders will soon have the opportunity to experience Priceless Beijing firsthand.

For more information about Priceless Beijing, please visit priceless.com.

Note: A list of Priceless Experiences that are now available in Beijing to Mastercard cardholders can be found in the Appendix.

Appendix 1: Priceless Experiences available to Mastercard cardholders

Luxuriate in a marvelous meal at the renowned King’s Joy, the first Michelin Green Star and three-Michelin-starred vegetarian restaurant in the Chinese Mainland
	Delight in an exclusive vegetarian menu at a traditional Beijing compound that is the site of the Chinese Mainland's first three-Michelin-starred and Michelin-Green-starred restaurant, King's Joy Enjoy a rare meet-and-greet with Executive Chef Gary Yin Sip on a welcome drink and taste a customised pastry Craft traditional Chinese calligraphy using the Four Treasures of the Study  For every meal purchased, Mastercard will plant one tree through the Priceless Planet Coalition Learn more here
Sip tea atop the Great Wall of China during an overnight stay at Beijing Wtown Hotel
	Enjoy the ultimate tea break in a cordoned-off area of the Great Wall Relish an overnight stay at Beijing Wtown Hotel Savour your choice of a traditional Chinese lunch or dinner Delight in a nighttime fountain show from the VIP area Sit down to a tasty breakfast and relax with a tranquil soak in a nearby hot spring Explore the picturesque buildings styled after the Ming and Qing dynasties in a Chinese Mainland's water town  Learn more here
Cycle among Beijing's historic treasures on a power-assisted bike
	Set out on a tour of old Beijing led by a Golden Tour Guide, one of the most difficult guides to book You'll ride along the Central Axis of Beijing on an easy-to-ride, power-assisted bicycle to visit Beijing's cherished landmarks including the best-preserved core area of the old city, stopping at the Temple of Heaven, Tian'anmen, the tower at the northwest corner of the Forbidden City, and other landmarks Feel history come alive as your expert guide regales you with stories of the sights you're marvelling at Select the tour date and time of your choice, with priority reservation status Learn more here
Uncover the magic of Peking opera on a power-assisted bike tour of Beijing
	Set out on a power-assisted bike tour emphasising Peking opera, led by an elite "golden" tour guide Head to the Zhengyici Peking Opera Theatre, founded in 1688, where a performer will share an introduction to the art form  Get an intimate look into the lives of Beijing's opera performers—from the Qing dynasty to the present day Savor a traditional local snack akin to popcorn and sample Chinese tea Visit the former residence of a leading 20th-century opera figure, along with the Forbidden City and other historical sites Learn more here
Visit the Great Wall at Simatai and create traditional Chinese handicrafts
	Explore Northern China's water town and the spectacular Simatai section of the Great Wall—the only section preserving original Ming dynasty features Immerse yourself in the rich culture of Beijing with a one-night stay at the Beijing Wtown Hotel, with breakfast included Take part in a traditional craft workshop on Chinese tie-dye, New Year painting, or lantern making, and take home your creation Relish a traditional lunch or dinner, a hot spring bath amid historical architecture, and VIP area access for an evening fountain show set to music Learn more here

Appendix 2: Event photos

Mastercard and the Beijing Municipal Bureau of Culture and Tourism announce the relaunch of Priceless Beijing Pictured (left to right): Pang Wei, Level I Bureau Rank Official of Beijing Municipal Bureau of Culture and Tourism Dennis Chang, Executive Vice President and Division President, Greater China, Mastercard Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard Yang Shuo, Director-General of Beijing Municipal Bureau of Culture and Tourism Julie Nestor, Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard Sun Jian, Deputy Director-General of Beijing Municipal Bureau of Culture and Tourism

Mastercard and the Beijing Municipal Bureau of Culture and Tourism announce the relaunch of Priceless Beijing Pictured (left to right): Dennis Chang, Executive Vice President and Division President, Greater China, Mastercard Sun Jian, Deputy Director-General of Beijing Municipal Bureau of Culture and Tourism