Mastercard and ICC sign global partnership to provide ‘priceless’ experiences to cricket fans during the ICC Men’s Cricket World Cup 2023
August 23, 2023 | Mumbai, IndiaExclusive benefits lined up for Mastercard cardholders including the opportunity to purchase match tickets during an exclusive 24-hour pre-sale window.
The International Cricket Council (ICC) today announced an exciting association, with Mastercard becoming a Global Partner for the ICC Men’s Cricket World Cup 2023 to be held in India between 5 October and 19 November 2023.
Mastercard will continue its rich legacy of sports sponsorships to provide unique experiences to its cardholders and customers through exclusive benefits. With cricket being one of the most popular sports in India, South Asia and many other regions across the globe, the World Cup places fans at the centre of the action enabling them to experience the game like never before.
In addition to the exclusive 24-hour pre-sale window, Mastercard cardholders will be able to avail a number of benefits. These opportunities include the chance to meet cricket legends, get up close to the Men’s Cricket World Cup trophy and experience unique access on match days. Children of cardholders aged between 12-18 years will also have the chance to be a part of the flagbearer program and there will be a wide range of offers for Mastercard cardholders on official ICC merchandise.
Mastercard's tie-up with the ICC highlights the brand's commitment to cricket and adds to the global technology company's prestigious international sports sponsorship portfolio which includes associations with the likes of UEFA Champions League and the PGA Tour.
ICC Chief Executive Geoff Allardice said: “We are delighted to announce Mastercard as a global partner for the ICC Men’s Cricket World Cup 2023, the pinnacle event of the one-day game. Mastercard brings its rich experience of sports partnerships to the table, and the ICC is looking forward to collaborating with a renowned global brand to bring many benefits to cricket lovers around the world.”
Mastercard Chief Marketing and Communications Officer Raja Rajamannar said: “Cricket is a huge passion for millions of people across the globe, particularly in India and South Asia. We are excited to partner with the ICC for the 2023 ICC Men’s Cricket World Cup, allowing us to bring fans closer to their passion for the sport. We’re dedicated to connecting our customers, cardholders and all cricket enthusiasts to priceless possibilities throughout the tournament.”
About ICC
The ICC is the global governing body for cricket. Representing 108 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Test Championship Final, ICC Men’s and Women’s Cricket World Cups, T20 World Cups as well as all associated qualifying events.
The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.
The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day Internationals and T20 Internationals. Through the Integrity Unit it coordinates action against corruption and match fixing.
The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
