«أمريكان إكسبريس» و«ديسكفر» و«ماستركارد» و«Visa» يدعمون التوسّع العالمي لتجربة دفع رقمية بسيطة ومتسقة
July 8, 2020 - E-commerce has taken to new levels across the world, with consumers increasingly turning to the Internet to make secure and contactless purchases across various e-commerce platforms and websites. A seamless and consistent online payment experience across all forms of digital cards and channels is more important than ever. In this context, American Express, Discover, MasterCard and Visa today announced the start of their technical preparations for the global expansion phase of the “Click to Pay” online payment service based on the EMV® standards for secure remote commerce. , to additional geographic regions including Australia, Brazil, Canada, Hong Kong, Ireland, Kuwait, Malaysia, Mexico, New Zealand, Qatar, Saudi Arabia, Singapore, United Arab Emirates, and the United Kingdom, and other regions will follow later.
Click to Pay aims to simplify and make online payment transactions more secure for customers across websites, mobile, mobile applications and connected devices, replacing payment transactions through a window for entering personal account numbers and information that takes a long time to complete. This advanced digital solution reflects a unified and interoperable payment experience in physical stores with a single device to accept all card payments. In line with achieving interoperability, the future vision of Click to Pay is to provide a simplified customer experience in any digital payment environment or network.
American Express, Discover, MasterCard and Visa announced these global digital payment solutions in the United States in October 2019. Since then, more than 10,000 stores have given their customers the option to “Click to Pay.” Pay", including Cinemark, Crate & Barrel, Expedia, Fresh Direct, Joseph A. Bank, Rakuten's US market division, Saks Fifth Avenue, SHOP.com, and others. Emirates Airlines, Meter 10 (New Zealand) Ltd., Newell Liming, 1-day, Pizza Hut Australia, The Warehouse, Torpedo 7, Tactical Corporation and The Warehouse Stationery have also committed to support Click to Pay, among other retail stores. Another notable. For merchants, this payment solution can help them reduce problems during the process of purchasing goods and services, making a donation, or in cases where manual card entry was required to complete an online transaction.
In this context, Tammy Berentson, Head of Marketing at Fresh Direct, said : “Demand for fresh food and groceries delivery services has risen to an all-time high today, with Fresh Direct seeing a large number of new customers coming to its services for the first time. Click to Pay 'Click to Pay' for our new and existing customers alike has great confidence that their transactions will be simple, efficient and secure."
In order to further expand beyond the boundaries of existing stores, each network, working with its partner payment providers, gateways, and operators in the entire system, began preparing and prepared to simplify the online payment process and make it available in all participating networks. Click to Pay has already been adopted by a number of US partners, including ACI Worldwide, Ors, BlackPod, BlueSnap, Braintree, Cybersource, Global Payments, and MasterCard Payment Gateway Service. and Square, and provided retail stores with the option to activate the "Click to Pay" service. These networks have also received additional support from international partners to expand Click to Pay to new geographies, including Checkout.com, NoonPayments, SafeCharge, Windkive, and others.
