ماستركارد تؤكد التزامها بدفع عملية التحول الرقمي في مصر بملتقى نتورك إنترناشونال للشركاء
MasterCard cooperates with the Egyptian government to create the first smart city in the New Administrative Capital
Cairo, Egypt – March 9, 2020: Mastercard’s elite banking leaders from across the Middle East and Africa participated in the Network International Partners Forum, held in Sharm El Sheikh, to discuss key initiatives on “Accelerating the Cashless Transformation Process in Africa.” The event brought together nearly 100 experts and professionals in the banking and electronic payments sector in Egypt and the African continent to discuss and study key ideas on current trends and the future of the payments sector.
This annual event aims to raise awareness of the financial technology sector trends and developments in the electronic payment market among banks and merchants around the world, by providing opportunities for constructive networking between the leaders of the electronic payments sector and the major players in the payments sector. Mastercard's keenness to participate as a key player in encouraging digital transformation throughout Egypt and abroad by spreading a culture of innovation and technology in the field of payments.
Mohamed Assem, Director of MasterCard in Egypt , stressed the importance of applying smart city technology to accelerate digital transformation in Africa. He said, "Egypt and Africa are important markets for MasterCard, and therefore we invest in supporting these markets by providing innovative digital solutions and facilitating digital transformation, and we will continue to work closely with the Egyptian government to develop the first smart administrative capital." He added that "the strategic partnership between the public and private sectors is necessary to support the Egyptian market to achieve its economic potential."
Assem also emphasized during the event that urbanization plays an important role in promoting sustainable growth, as cities contribute around 80% of the global GDP [1] . In light of rapid technological development, Mastercard is committed to working with city leaders across the region to improve the quality of life and provide better economic opportunities. In Egypt specifically, MasterCard is collaborating with the Egyptian government to use electronic payment solutions in the New Administrative Capital, making it the first integrated smart city in Egypt.
Most recently, Mastercard launched the global urban development network, City Possible, to develop innovative solutions to common challenges, including transportation, economic development and financial inclusion. The network provides solutions for more than 180 cities and is made up of more than 30 founding members, including city leaders, businesses, NGOs, and academics.
