المغنية والمؤلفة الأمريكية "كاميلا كابيلو" تنضم لمجموعة ماستركارد لتوفير تجارب رقمية لا تقدر بثمن

Brian Habana, Naomi Osaka, Waseem Akram and other partners, including Dubai Opera, enrich people around the world's passion for arts, culture, cooking, music and sports

 Dubai, United Arab Emirates, May 21, 2020 : Mastercard has announced a partnership with its ambassadors around the world to create exceptional artistic and cultural experiences that create a distinctive atmosphere for users and enhance their experiences and knowledge while they are at home, such as watching new musical performances by American singer and author “Camila Cabello” and participating From an Q&A session with rugby legend Brian Habana, to learning how to make delicious family recipes with tennis star and two-time Grand Slam™ winner (Naomi Osaka).Mastercard intends to harness its long experience in the field of organizing traditional events to present them in an interactive and interesting manner via the Internet in a series of invaluable global digital experiences, which are necessary to promote positive emotions and inspire the spirit of individuals in these times to discover their favorite talents and hobbies such as music, sports and cooking.

On this occasion, Raja Rajamanar, Chief Marketing Officer, Mastercard, said: “The Priceless platform for exceptional digital experiences has given us the opportunity to enhance communication with our customers, while at the same time giving us the responsibility to encourage them to pursue their passions in life and develop their hobbies and creativity. Adapting the traditional marketing campaign, leveraging our partnerships to create new digital approaches that deliver the best experiences and priceless, exceptional moments to individuals in their homes.”

These experiences vary to include different fields and hobbies from around the world, and all of them will be presented on the MasterCard platform dedicated to modern digital experiences ( Priceless.com ). Everyone can enjoy the most beautiful music and sound shows, and ideas for playing games by professionals, and participate in special sessions to teach cooking techniques by famous chefs, or participate in training sessions with the most prominent fitness and health experts, or participate in behind-the-scenes tours of some of the most famous international destinations, among others. Lots of unique experiences. Visitors to the platform can also access more exclusive content from many celebrities, experts and ambassadors.

Beatrice Cornacchia, Senior Vice President, Marketing and Communications, Middle East and Africa, Mastercard, said: “Mastercard has been encouraging users to pursue their hobbies and passions for decades, and we are constantly adapting our approach to doing so in innovative and purposeful new ways. Developing and modernizing our brand and our unique approach to consumers is at the heart of everything we do, creating value for MasterCard credit cardholders.”

Visitors can participate in global virtual trips, and learn about:

Arts and Culture: Visit the National Museum of Spain "Tyssen Bronmeza", learn the unique stories of some of the museum's most famous artworks, take part in behind-the-scenes tours of some of the world's most famous opera houses, from Dubai to Sydney, or learn the basics of circus skills and arts at The hand of the most prominent performers and professionals of Cirque du Sélée in Canada.

Culinary Experiences: Develop your skills in preparing delicious dishes and recipes while you stay at home with Chef Vanessa Bayoma , or learn how to organize the most beautiful virtual parties with barista and brewer Belinda Chang , and you can also participate in virtual cooking classes with Chef Graham Elliott and Chef “ J ” J. Johnson .” Watch Chef Brian Voltaggio explain how to use the foods and ingredients in your kitchen to create delicious recipes and dishes, or take part in virtual cooking classes from Europe's most famous Michelin-rated chefs through the JRE-Jenues Restaurant Association.

Music: Enjoy the most beautiful music and sound sessions at home with Grammy-nominated Cuban-American singer and songwriter Camila Cabello, who will be broadcasting the latest and most popular music productions in a unique artistic experience that kicks off May 27.

eSports: Get personalized video answers on the most appropriate strategies, tactics and more from the most famous eSports and eSports players from the UEFA Champions League of Legends, and members of the E-Sports organization

E-sports leader G2, along with exclusive digital experiences from the introductory Champions League for Legends Evji Deportery aka Sjokz.

Sports: Develop your golf skills and abilities and enjoy valuable tips and information from famous golfers such as Ian Poulter, Justin Rose and Annika Sorenstam , participate in an e-sailing trip with New Zealand sailors Peter Burling and Blair Talk, and learn the secrets of baseball Some of the most famous baseball pitchers are David Kohn and Tim Wakefield. If you are a football fan, you can learn about the most famous football techniques and skills from professional players from around the world, such as Canadian footballer Kadisha Buchanan, Danish player Pernel Harda, Australian player Sam Kerr, Japanese player Saki Kumagai, and French player Wendy Renad. Future experiences will include entries from Pakistani cricket legend Waseem AkramIndian tennis star Vijay Amritraj, New Zealand rugby legend Dan Carter, South African rugby legend Brian Habana, Norwegian footballer Ada Hegerberg, Japanese rugby star Michael Leach, tennis star and two-time Grand Slam winner Naomi Osaka and English footballer Alex Scott.

Some experiences will be streamed live and available to the general public, while others are for Mastercard cardholders and partners. Most of these experiences are available during this time. Invaluable digital experiences are available to MasterCard partners through API solutions. For more information about invaluable digital experiences, including rewatching past experiences and events or to participate in a prospective trial, please visit: Priceless.com *.

What the partners say:

Naomi Osaka: “It is very important for me to connect with people from around the world, as I have relatives, friends and fans in many countries. In these times where we are looking for motivation and inspiration in different places, I think it is great to partner with MasterCard outside pitch to share some of my home experiences with others."

Pernell Harda: “I am delighted to partner with Mastercard to support a noble cause and connect with cardholders around the world during these challenging times. It is essential that we share our experiences and encourage each other to make the most of this time we spend at home.”

Sam Kerr: "Mastercard continues to reach out to people around the world in these times when they are encouraged to stay home. I am happy to partner with the company in this effort."

Alex Scott : "We're all going through tough times today, and I hope that my partnership with MasterCard can help relieve people and provide them with different ways to do the things they love while staying physically distanced."

Annika Sorenstam : "If you are a MasterCard holder, visit Priceless.com and learn about the amazing experiences that MasterCard has to offer during these challenging times. I am delighted to be a part of this special program."

*Some experiences require registration with Priceless.com due to limited places. Mastercard may substitute certain events as it sees fit.