Executive Vice President, Global Credit Product Lead
Cheryl Guerin is Executive Vice President, North America Marketing & Communications where she is responsible for driving brand preference and consumer affection for Mastercard brands across the U.S. and Canada. Ms. Guerin’s integrated team develops and implements coordinated communications and marketing strategies reinforcing the value of our products and services, driving revenue and growing market share.
Prior to this Cheryl led Mastercard Credit Products with responsibility for all aspects of product strategy and development globally and also held a general management role, overseeing all Products and Solutions for North America.
She also previously ran US Marketing where she focused on delivering strategies and programs to drive greater preference for Mastercard's brand and products. This included directing the brand’s award-winning Priceless advertising campaign, sponsorships, digital and partner marketing activity to drive greater connection with consumers.
Ms. Guerin joined Mastercard in 2000 and has also held positions in Global Promotions and Global Digital Marketing. Key achievements include building organizations around these disciplines globally, as well as continued industry accolades.
Prior to Mastercard, Ms. Guerin held several account service positions at advertising agencies such as Bates Worldwide and Bozell, managing campaigns and product launches for clients such as Avis, American Home Products, Best Foods, NatWest Bank and Samsung.
Ms. Guerin is an Advisory Board member for Women in Payments and is an active Member of the Association of National Advertisers. Cheryl was named to Brand Innovators 2013 Top 50 Women in Brand Marketing, was a 2011 CEO Award Winner for leading the launch of the Priceless Cities, and was recognized among Westchester’s ‘40 under 40’ rising stars in business by the Business Council of Westchester in 2010.
Ms. Guerin holds a Bachelor of Business Administration from Pace University’s Lubin School of Business and lives in Westchester, NY with her husband and two sons.