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Mastercard Melody to come to life at Mastercard Sensory Lab during GRAMMY® Week and in new U.S. ad with Camila Cabello Purchase, NY – February 8, 2019 – Setting a new tempo for brand expression, Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers …
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Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand CES, Las Vegas – January 7, 2019 – Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now …
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“Mastercard Nexus” Pop-up Experience Announced; Music Performances Confirmed for the Finals Opening Ceremony Presented by Mastercard Seoul and Incheon, Korea – October 25, 2018 – Mastercard’s first activation of the World Championship comes to life through The Mastercard® Nexus, a League of Legends-themed experiential pop-up in the Gangnam Gu neighborhood of Seoul. The 2018 World …
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For over two decades, Mastercard has been partnering with world-class sports properties to create connections, bring people together and enhance fan experiences. Please click here for more information: mstr.cd/2pgkTKe
Priceless® Experiences Rolling Out for League of Legends Esports Community PURCHASE, N.Y. – Sept 19, 2018 – Mastercard today announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and …
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To celebrate a long-term passion and commitment to music through 20 years as the headline sponsor of BRIT Awards, Mastercard created ‘The Listening Room’, a unique environment to bring people together through the power of music. David Arnold, Grammy award-winning, British music producer, has composed what is set to be one of the most emotional …
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Mastercard and David Arnold start something priceless through the power of music February 20, 2018 – David Arnold, Grammy award-winning, British music producer, has composed what is set to be one of the most emotional pieces of music in the world, designed to help rebuild broken relationships. To celebrate a long-term passion and commitment to …
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See behind the scenes of Listening Room to find out about our collaboration with David Arnold and his creation of the track which brought real people together. #StartSomethingPriceless To celebrate 20 years as proud sponsor of The BRIT Awards, we set out to Start Something Priceless, using the power of music. We created a …
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Can music say more than words? #StartSomethingPriceless To celebrate 20 years as proud sponsor of The BRIT Awards, we set out to Start Something Priceless, using the power of music. We created a powerful experience, specially crafted to bring together pairs of real people and help them mend their broken relationships. What will unfold when …
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