President, The Demand Institute
Louise Keely is President of The Demand Institute. She is a founding member of the organization and most recently served as Chief Research Officer. Louise concurrently serves as a Senior Vice President at Nielsen, one of The Demand Institute's sponsoring organizations.
Prior to joining The Demand Institute, Louise was a leader at The Cambridge Group, a Nielsen division that specializes in helping Fortune 500 companies drive growth strategies that are grounded in a deep understanding of consumer demand.