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Taste of Priceless

September 24, 2019 16:27 | Priceless

Priceless by Laduree Unboxing

September 24, 2019 16:15 | Priceless

  Mastercard’s custom macarons will over time become a natural extension of its core identity—a signature sweet treat delivered across its major sponsorships and special events for consumers and customers, and internally baked into the core of its culture. For more information, please visit our press release. 

Conceived by Kreëmart, and crafted by Ladurée in the colors of Mastercard’s iconic interlocking circles, the two original macaron flavors perfectly embody the key attributes of the company’s brand personality as well as its symbol. Passion represents the company’s energy and commitment to helping people get closer to the things that they love. And Optimism signifies …
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Priceless macarons are a powerful duo that use the fruits of custard apple and yuzu, respectively, as the raw ingredients for Passion and Optimism. For more information, please visit our press release. 

This flavorful brand expression is the latest evolution in Mastercard’s multisensory identity and its efforts to create tangible “Priceless” experiences for its cardholders. For more information, please visit our press release. 

Two Original Macaron Flavors – Passion and Optimism – Come to Life at The New York Times Food Festival as Mastercard Unveils the Latest Expression of its Multisensory Brand. For more information, please visit our press release.