Chief Marketing & Communications Officer and President, Healthcare
Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. He is responsible for successfully leading the company’s marketing transformation, including the integration of the marketing and communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja serves on the company’s management committee.
Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform.
With more than 30 years of experience as a global executive, Raja has been recognized for driving business transformation across a variety of geographies and multiple industries, including consumer products, financial services and healthcare. Prior to Mastercard, he served as chief transformation officer of the health insurance firm Anthem (formerly WellPoint) and served as chief innovation and marketing officer at Humana. Earlier in his career, Raja held senior management roles with Asian Paints, Unilever and Citibank.
Raja is among the Forbes 2018 Top 5 World’s Most Influential CMOs, Business Insider’s Top 25 World’s Most Innovative CMOs and one of AdWeek’s most tech-savvy CMOs. Most recently, he was named as the 2018 WFA Global Marketer of the Year. Raja is a member of the board of directors of PPL Corporation and Bon Secours Mercy Health. He is an inductee to The CMO Club 2018 CMO Hall of Fame and serves on the boards of the New York City Ballet, Cintrifuse and ANA. Raja also recently assumed the honorary role as president of the World Federation of Advertisers.