Tweet: NEWS: 3000 Singaporean girls to benefit from innovative new #STEM program by @UNWomenSg, #MasterCard & @StanChart

Wednesday, 19th March, 2014 – Last night, the Singapore Committee for UN Women, Standard Chartered and MasterCard announced an innovative new science, technology, engineering and mathematics (STEM) campaign, which will launch in Singapore schools in April.

Non-profit educational organisation, Destination Imagination, has created the ground-breaking curriculum, which targets 10-15-year-old girls. The workshops encourage students to have fun and take risks through a series of STEM challenges, such as designing and building vehicles, and will teach them skills in scientific method, research and design, project management and the creative process.

Singapore Committee for UN Women will facilitate the fortnightly, five-hour-long workshops, with a team of six trainers. They will also engage with employers to identify and address key factors that prevent women from taking up careers in STEM fields. A team of expert ambassadors will also engage with students through the workshops and via training in their place of business. “The late 20th and 21st century was and will be defined by rapid advancements in STEM fields,” says Trina Liang-Lin, President, Singapore Committee for UN Women. “Women and girls must be part of this exciting and evolving conversation: as researchers, practitioners, entrepreneurs and role models.”

Integral in bringing this program to Singapore was Standard Chartered. “Supporting this initiative underlines our commitment to being a force for good in the societies we operate in, promoting sustainable economic and social development. We have matched cardholder contributions to raise SGD$30,000,” says Sandhya Devanathan, Managing Director, Credit Cards & Unsecured Loans, Singapore & Southeast Asia.

Long-term supporter of the Singapore Committee for UN Women, MasterCard has also come on board as an implementation partner. “This is a terrific program, and one that’s close to our hearts at MasterCard. Offering young girls access to an engaging way to learn and building enthusiasm around subjects such as maths and science will give them greater choice as they embark on their careers. It also offers businesses such as ours a deeper talent pool of smart, skilled women who will be the innovators and leaders of tomorrow,” says Georgette Tan, Group Head, Communications, Asia/Pacific, Middle East & Africa.

The campaign aims to reach 3,000 girls by the end of the year, and includes special outreach programs for those who are disadvantaged.

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