Part of “Giving” initiative aimed towards removing explosive mines across Lebanon

Beirut, Lebanon: In line with its strategy to promote ‘peace of mind’, from the high mountains of Tannourine, BLOM Bank has announced the launch of  the Save A Land” campaign, which will be implemented under the BLOM MasterCard “Giving” initiative, in collaboration with the Lebanese Army and MasterCard. The campaign was announced at an event that was organized on 27th September and was attended by Mr. Saad Azhari – Chairman and General Manager of BLOM BANK, General Imad Odeimi, Director of the Lebanon Mine Action Center, Ms. Doris Bassous, Director of Business Development at MasterCard, Dr. Mounir Tarabey, Head of the Municipality of Tannourin and Ms. Lara Samaha, Head of Department of Ecosystems at Ministry of Environment.

BLOM Bank is the main contributor towards the survey conducted by the Lebanese Mine Action Center to ensure the safety of visitors to this scenic region and the key objective of the ‘Save a Land’ campaign is to eliminate all explosive mines from Lebanon’s landscape.

During the visit, Mr. Azhari declared: “We announce the commencement of the survey that aims to ensure that this beautiful land is free from mines. What we are doing today from Tannourine is part of the BLOM MasterCard “Giving” Initiative fostered by BLOM Bank in collaboration with the Lebanese Mine Action Center unit in the Lebanese Army. Mr. Azhari also expressed his hopes “that the survey we are launching today from Tannourine will result in its complete demining in the near future that it may always be one of the most beautiful Lebanese touristic sites.”

“At MasterCard, we are fully committed to strengthening our partnership with BLOM Bank and the Lebanese army. The BLOM “Giving” Program comes as strong evidence to our continuous efforts to create a safe and secure environment for both the residents of this area and its visitors alike,” Ms. Bassous commented.

In his word, General Odaimi asserted the Lebanese Army’s commitment to stand by all Lebanese regions in order to implement the action plan to reduce mines and cluster bombs, which is part of the Lebanese Program for Mine Action that aims at freeing Lebanon from mines, cluster bombs and unexploded ordnance. “I pledge that we will not spare any effort in combining all our capacities to demine all the territory from Al-Madfoun to these beloved mountains… I would also like to express deep gratitude to BLOM Bank and Mr. Azhari, Chairman and General Manager, and his team for the successes we achieved together throughout the last years through BLOM MasterCard “Giving” Initiative,” added Odaimi.

It is noteworthy that this is BLOM Bank’s third initiative following the demining of Houla and Souk El Gharb, to contribute once again to spreading peace of mind all over the said region.

The BLOM MasterCard “Giving” card is a first of its kind in the world that combines the advantages of a credit card and the financial contribution of the Lebanese Mine Action Center. The number of these cards has reached 5,000 since its date of launching in 2010, with cardholders daily contributing towards reducing the number of mines and saving Lebanese territories by simply using their cards for shopping, without bearing any extra cost.

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About BLOM Bank
BLOM BANK Group provides universal banking services including: Commercial Banking, Corporate Banking, Private and Investment Banking, Asset Management, Retail Banking, Islamic Banking, Brokerage Services and Insurance Products and Services.

As one of the oldest established banks in Lebanon, BLOM BANK has always been at the center of the country’s banking system. Its universal banking services revolve around trust and credibility, built with its clients through long-term personal relationships, integrity, and the strong financial results that it has consistently delivered. BLOM BANK has been among the most profitable and largest banks in Lebanon. It is proud to have become over the years its clients’ preferred banking partner and investment reference, meeting all their financial needs and ensuring their “Peace of Mind”.  BLOM BANK is also proud to extend this “Peace of Mind” to the larger community, through its de-mining initiative with the BLOM MASTERCARD “Giving Card”, its educational initiative “BLOM Shabeb”, its safety educational program “ProtectED” and finally its recycling program towards a greener environment “Green Cycle”.

About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, @MasterCardMEA, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

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