New card avails benefits for cardholders on First Bank loyalty platform

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Lagos, Nigeria – First Bank and MasterCard have today launched a new platinum MasterCard debit card exclusively for members of the bank’s premier loyalty club. Use of the Platinum MasterCard debit card across the country will give cardholders access to redeemable benefits for transactions used at various thresholds.

First Bank will issue the new MasterCard Platinum debit card to its premier customers in the bank’s private banking segment as well as at selected high street branches.

Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard said: “MasterCard aims to see a world beyond cash in Nigeria and across Africa. The launch of the Platinum MasterCard card by First Bank is a commendable step in Nigeria’s transition to a cashless society and as more consumers find differentiated payment options to suit their varying needs, this increases their adoption of and affinity for electronic payments.”

“As a bank committed to innovation in Nigeria’s financial sector, First Bank is very pleased to launch the Platinum MasterCard debit card to our esteemed Loyalty Club members as we understand that one size does not fit all. Our constant innovation is aimed at helping customers choose services that meet their unique needs. The launch of the Loyalty Club and the Platinum MasterCard debit card will help us achieve these objectives,”said Chuma Ezirim, General Manager and Group Head, e-Business, First Bank.

The introduction of the Platinum MasterCard debit card for members of First Bank’s loyalty club follows the roll out of the MasterCard Priceless Africa platform in Nigeria which aims to reward consumers with various offers in passion categories such as dining, entertainment, sports, whenever they use their MasterCard prepaid, debit or credit card. Nigeria’s growing middle class has made the country attractive to many international investors looking to tap into the increased consumer spending and appetite for various luxury goods and services. The launch of the Platinum MasterCard debit card is recognition of the unique and dynamic needs of this segment of Nigeria’s consumer market and of the growing sophistication in electronic payment requirements.

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About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, @MasterCardMEA, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau

Media Contacts:

Favour Ojiabor, JSP Communications, favokereke@yahoo.com

Arinola Olapade Adeleye, First Bank,  arinola.o.adeleye@firstbanknigeria.com