- Within their long-term partnership, MasterCard and Orange will implement the MasterPass™ digital payments solution within the Orange Romania online platform
- MasterPass™ will allow millions of Orange customers in Romania to make safe and simple payments on the telecom operator’s website and mobile app
- Orange is thereby joining the MasterPass™ global acceptance network, that encompasses over a quarter of a million retailers worldwide
BUCHAREST – FEBRUARY 22, 2016 – MasterCard, a leader in digital payments solutions that operates the world’s fastest payments processing network, has announced it is expanding MasterPass™ acceptance in Romania, by enabling the digital payments solution for the online platform of Romania’s mobile telecom leader, Orange.
The two companies are thereby continuing their long-term partnership, focused on developing and implementing the most innovative and secure technologies, with the integration of one of the most modern and efficient solutions in the digital payments landscape. At the same time, MasterCard and Orange Romania are reaffirming their joint efforts meant to promote electronic payments, as well as to broaden and diversify the array of digital payments available to consumers locally.
The enablement of MasterPass™, scheduled for completion in March this year, will provide consumers with a simplified payment experience through their MasterPass digital wallets; by simply clicking or tapping the “Buy with MasterPass™” checkout option, users will no longer be required to fill their address and card details when making a payment.
“MasterCard is one of the global leaders in terms of driving the movement toward digital payments, with our products and solutions setting the standard when it comes to connecting consumers with the technology of the future. We are delighted to have in Orange a partner that shares our vision: providing consumers with the latest services, extending benefits and improving their payment experience – this is what makes an authentic partnership” said Gabriel Ghiță, Head of New Business Central and Eastern Europe, MasterCard.
MasterPass™ is currently present in 29 countries worldwide and has recorded, in-between March and September 2015, a monthly average increase of 40%, in terms of number of transactions, thereby proving the consumers satisfactions with the product.
“Our customers are increasingly moving towards online payments, which is why we want to meet this trend, by bringing innovation and the technological advances in every step of their interaction with Orange Romania. The digital wallet launched in partnership with MasterCard will provide customers that frequently make online payments with the possibility of one-click payments, a simple and fast payment experience on all connected channels,” has stated Julien Ducarroz, Chief Commercial Officer, Orange Romania
MasterPass™ is MasterCard’s digital payments solution that simplifies the shopping experience, allowing consumers to pay using their preferred digital wallet, from any device, anywhere MasterPass™ is accepted. The MasterPass™ checkout service provides retailers seeking a growth in their transactions’ volumes and speed with a simple method of accepting payments, through digital wallets made from around the world, thus ensuring a simplified, faster and safe payment experience for their busy customers. MasterPass™ provides issuers, partners and retailers with a wide array of digital wallet capabilities – from turnkey specifications to specifically tailored solutions.
MasterPass allows shoppers to use a digital wallet where they can store all their payment cards and shipping information in one convenient and secure place. Shoppers can save time and use MasterPass seamlessly across devices anywhere in the world. With shoppers sometimes abandoning purchases when using a mobile device, the simplicity, speed and convenience of MasterPass can help retailers increase their revenues and reduce costs. MasterPass also helps foster loyalty with the retailer, by storing and automatically passing a shopper’s loyalty card during checkout.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news.
About Orange Romania
Orange is the market leader in Romania with 10.177 million clients and revenues of € 947 million at 31st of December 2015. Orange Romania is part of Orange group, one of the world’s leading telecommunications operators with over 262 million customers on five continents.
Orange Romania offers its clients, both individuals and companies, a complete range of communication solutions, from basic services up to integrated solutions for mobile and fixed voice and data and also TV services. Orange group is a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customers’ needs at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.
For more information on the company’s products and services, please visit www.orange.ro
Andrada Busuioc, Golin Romania
+40 745 974 785
Click here to subscribe to real-time alerts.