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Waterloo, Belgium – 24th April 2013 –MasterCard today announces the winners of the MasterCard Mobile Shopping Application Awards, a unique competition recognising the best available mobile shopping applications in nine countries in Central and Eastern Europe, Russia and Turkey.

The winner of MasterCard’s Mobile Shopping Application Awards is Yemeksepeti, Turkey’s number one food ordering service. This exciting app enables users to select from a wide range of restaurants based on their geographical location. The runner up is Nexto Reader from Poland, an ebook, audiobook and e-press reader application allowing users to browse through virtual bookshelves, and in third place is Slevomat, the biggest daily deal and group buying service in the Czech Republic.

Bella Stavchansky, President of High Growth European Markets[1] at MasterCard Europe commented: ‘It has been a very close and exciting competition and I would like to congratulate our three winners from Turkey, Poland and the Czech Republic, who have demonstrated such innovation and inspiration.The MasterCard Mobile Shopping Application Awards have been a great way for us to recognise the impressive work that is helping make shopping on the mobile easier for everyone and  I am convinced that these outstanding applications will pave the way towards even smarter and more convenient shopping experiences.”

More than 110 shopping applications were screened and judged by an independent, international jury of renowned technology experts from the participating countries Croatia, the Czech Republic, Hungary, Poland, Slovakia, Slovenia, Romania, Russia and Turkey. The jury based their decisions on three main criteria: user experience, design and function. More details on their names and profiles as well as on the selection and winning criteria can be found on:

“MasterCard’s High Growth European Markets are leading the way with innovation and the adoption of new technologies. The roll-out of MasterCard® Mobile[2] in Russia, Turkey Hungary, Czech Republic, Poland, Romania and Bulgaria reflects our commitment to mobile as the next generation in payments. Key to the success of MasterCard Mobile is state of the art mobile shopping experiences and I am therefore delighted that the 2013 MasterCard Mobile Shopping Application Awards took place in a region showcasing some exciting and diverse innovation that makes shopping interesting and easy every day.” says Bella Stavchansky.

Note to the Editor

Winner of MasterCard Mobile Shopping Application Awards 2013 is Yemeksepeti from Turkey.

   Yemeksepeti is the official application of Turkey’s number one food ordering service. It enables users to select from a wide range of restaurants based on their geographical location. Its unique and user friendly interface is very smooth and makes the food ordering process quick and efficient. The application proved to be a perfect complementary service of the company’s online service on all three mobile platforms Android, iOs and Windows Phone.

Ranked No. 2 at MasterCard Mobile Shopping Application Awards 2013 is NextoReader from Poland.

  Nexto Reader is an ebook, audiobook and e-press reader application that combines the offering of the biggest electronic bookstore in Poland, It is very easy to use: the attractive set of icons and the user friendly interface makes browsing through the virtual bookshelves a pleasant experience. If a customer uses Nexto Reader on more than one device, the purchased items can be synchronised between them within one user account. Additionally, the app not only works with the purchased or freely downloaded books from Nexto store, but also with third-party electronic books in several formats, such as ePub, PDF, etc.

Ranked No. 3  at MasterCard Mobile Shopping Application Awards 2013 is Slevomat from the Czech Republic.

  Slevomatis Czech Republic’s biggest daily deal and group buying service. The application managed to keep a right balance when it was converted to the small display offering almost the same shopping experience as the original site. It provides a convenient way of handling the group shopping coupons that customers receive when using the service offered by the app. 


Winners in the nine participating countries:


  2. iCineStar
  3. Apartments Croatia

Czech Republic

  1. Slevomat


  1. ParkolóÓra
  2. Mobil Parkolás & e-matrica


  1. Nexto Reader
  2. Listonic
  3. Allegro


  2. BestDealz
  3. FunDeal


  1. S7 Airlines
  2. Tanuki
  3. Wizee Shopping


  1. Zlavomat


  1. Petrol


  1. Yemeksepeti
  2. Aerobilet
  3. Morhipo

More information on the competition can be found at:



ZoltanZadori, LocalTime Budapest, +36302614505, 

Nicole Krieg, MasterCard Europe, +32498585309, 

About MasterCard Worldwide

MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.

[1]High Growth European Markets is a sub-region of MasterCard Europe comprising a total of 30 countries includingAlbania, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Georgia, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine,Uzbekistan


[2]MasterCard® Mobile allows consumers to connect their card and phone number and make easy and secure payments via the phone and internet. Consumers can pay bills, make money transfers and top up their pre-paid phones from the handset, at home and on the go.