Contactless and In-App Payments Enhance Fan Experience at PGA TOUR event
PURCHASE, NY – August 24, 2016 – Spectators at The Barclays will have the chance to use the latest payment technology from Mastercard throughout the course or while visiting the Mastercard Club this week in Farmingdale, NY. Concession and merchandise point of sale locations throughout the Black Course at Bethpage State Park will accept contactless payments—including the enhanced Masterpass digital payment service the company launched last month. Additionally, the public 18th Green Bleacher and Mastercard Club will allow fans to order concessions directly to their seat using Qkr! with Masterpass, an app developed by Mastercard that enables consumers to seamlessly order and pay for food via their smartphones. The app is available for free in the iOS App store or in Google Play.
Masterpass enables consumers to look no further than their own trusted bank or credit union to make fast, simple and secure digital payments – across devices and channels – anywhere they want to shop, be it online, in-app or in-store. Mastercard is the first network to deliver an omni-channel, all-digital payment service for consumers, issuers and merchants leveraging the most advanced methods of payment security available today.
Attendees at this year’s tournament will also be the first in the U.S. to experience the company’s evolved brand identity at a sponsorship event. In July, Mastercard unveiled an evolution of its logo—now simplified, modernized and optimized for an increasingly digital world, as the company positions itself to bring a forward-thinking, sophisticated and inclusive brand expression to every consumer touch point.
“As a proud sponsor of The Barclays, we’re delighted to enhance the spectator experience by not only bringing our latest payment technology to the tournament, but also through our modernized and elevated brand identity,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “It’s an exciting week as attendees will be among the first to experience the digital future of Mastercard at a preeminent PGA TOUR event, The Barclays.”
“We take pride in having a world-class experience for fans at the tournament,” said Peter Mele, executive director of The Barclays. “The numerous enhancements Mastercard is providing onsite at The Barclays firmly solidifies it as one of the premier events on the PGA TOUR and one that golf fans on Long Island and in the surrounding New York/New Jersey Metropolitan area can’t miss.”
Mastercard continues to go beyond its payment technology to bring golf fans closer to the game. At The Barclays—which begins Thursday, August 25—Mastercard cardholders will enjoy exclusive access, experiences and benefits through the company’s Priceless Golf, Priceless Cities and Priceless Surprises programs.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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