Golf Sponsorship Strategy Matches the Pros with Fans to Create One-Of-A-Kind Priceless Experiences
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July 18, 2013, Purchase, NY– As part of a commitment to expanding its connection to cardholders with a passion for golf, MasterCard announces its newest ambassador, Sir Nick Faldo, golf legend and winner of six major championships — three Open Championships and three Masters — and more than 40 tournament victories. The newly minted relationship will add to the company’s roster of seven world-class golf ambassadors including Ian Poulter, Graeme McDowell, Camilo Villegas, Boo Weekley, Brandt Snedeker, Harris English and five-time Open Championship winner and golfing legend, Tom Watson. The announcement is being made at The Open Championship today in the United Kingdom.
“Connecting people with their passions while delivering surprise and delight experiences is the essence of what Priceless is all about,” said Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide. “Golf continues to be a passion for our cardholders and the addition of Sir Nick Faldo to the roster of brand ambassadors represents a crown jewel in our campaign.”
MasterCard’s sponsorship of golfing properties at a global level includes the Arnold Palmer Invitational Presented by MasterCard, the PGA TOUR, the Champions Tour and The Open Championship.
Whether attending these tournaments in person or following online, MasterCard offers cardholders unique experiences including:
- Insights from world class golf legends (MasterCard Legends, Academy Open Championship, Twitter and Facebook Q&A sessions)
- Exclusive or Priceless on-course access (Best Seats in the House tournament seating, Inside the Ropes and unique playing opportunities at world-class courses.
Click, to view a video gallery of Inside the Game tips from MasterCard gold ambassadors as well as the company’s recent golf television commercials.
MasterCard(NYSE: MA),www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
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