Company highlights the unique product journey of pieces included in the exclusive capsule collection available only at Fred Segal Sunset
PURCHASE, NY and LOS ANGELES – August 2, 2019 – Mastercard continues its commitment to women entrepreneurs by partnering with iconic experiential retailer, Fred Segal Sunset and MADE to support limited-edition collaborations that showcase leading women designers and artists. The first output from this partnership is a collection from Rodarte designers and sisters, Kate and Laura Mulleavy, featuring artwork by artist and painter, Mari Eastman. This is the first of three limited-edition collections from the Mastercard and MADE collaboration.
Working in partnership with MADE, IMG’s fashion discovery and cultural collaboration platform, Mastercard is bringing artists with a similar vision together to create unique lines of clothing. The first collection from the partnership features a demonstration of Mastercard’s blockchain-based Provenance solution, which offers visibility into product journeys.
The Global Brand Counterfeiting Report 2018  estimates that the losses suffered due to global online counterfeiting has amounted to 323 Billion USD in 2017, with luxury brands incurring a loss of 30.3 billion dollars through internet sales. Mastercard plans on using the same solution with other partners to provide a clear record of traceability, designed to contribute to consumer confidence and trust by creating awareness of the authenticity of the product
“We are thrilled to work closely with MADE and Fred Segal on this shared mission to unite female creatives through projects like these that sit at the intersection of art, fashion and technology,” said Sherri Haymond, Executive Vice President, Digital Partnerships, Mastercard. “Leveraging innovative technology solutions, we are able to tell the stories of the products consumers are buying.”
Consumers will be able to shop the exclusive Rodarte pieces at Fred Segal Sunset with the ability to scan a QR code on the garment’s tag to trace each step of the product journey. Consumers who purchase from Fred Segal’s online store can learn more about the product journey and verify authenticity by scanning the QR code when their package arrives at home.
“Fred Segal is a forward thinking retailer so we’re always aiming to empower and inform our customers with cutting edge technology,” said John Frierson, President of Fred Segal. “Through this unique partnership with Mastercard and MADE, we’re excited to offer an innovative retail experience kicking off with Rodarte, one of our favorite West Coast brands.”
From August 2 through August 14, consumers will be able to shop the limited-edition Rodarte collection featuring artwork by Mari Eastman, leveraging innovative Mastercard technology at Fred Segal Sunset. The brand’s flagship location is located at 8500 Sunset Boulevard in West Hollywood, CA. Store hours: Monday through Saturday, 10 AM to 9 PM and on Sunday from 11 AM to 6 PM.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
About Fred Segal®
Fred Segal opened its doors in 1961, debuting fashion denim as a lifestyle concept that instantly secured the brand as an integral part of the Los Angeles scene and celebrity culture. A unique retailer that offers an effortless, lifestyle experience inspired by the free-spirited style of Los Angeles, Fred Segal has discovered and launched some of the most beloved fashion and lifestyle brands throughout the decades. Today, Fred Segal, which is owned by Global Icons, offers a curated and refreshing selection of new brands together with food and pop culture experiences. In addition to its flagship location on Sunset Blvd. in West Hollywood, CA, the brand has expanded to Los Angeles International Airport’s International Terminal, Malibu Village and has opened stores in Europe & Asia including Taipei, Zurich, Basel, Bern and Lausanne. Discover more at FredSegal.com and on Instagram @FredSegal.
Discover more at FredSegal.com and on Instagram @Fred_Segal.
IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.
Sarah Ely for Mastercard
Jackie Crystal for FRED SEGAL
Ian Edwards for MADE, an IMG property
Click here to subscribe to real-time alerts.