New business model provides the necessary products, technology and infrastructure so that microfinance institutions can transform into new players in the financial system.

 Through this model, MasterCard reinforces its commitment to foster financial inclusion in Mexico by providing innovative solutions to the SMEs segment.  

 “Te Creemos” is the first microfinance institution to integrate this business model.

 To tweet this news, please use the following hashtag #MasterCardMiPymes

Mexico City, November 22nd 2012. – MasterCard, a world leader in payment solutions and technology, introduces the first business model aimed at microfinance institutions. This model will facilitate the entrance of new players into the financial system for the SME sector. MasterCard is looking to foster financial inclusion through this model and boost the economy of microfinance institutions in the country.

This new business model, developed by MasterCard, puts at the reach of regulated microfinancial entities the necessary technology and viable investment models to enable them as card issuers. Given their proximity to the segment, they will also become important channels for terminal installations.

This launch represents an important development for microfinance institutions because they will be able to integrate new financial services, such as the ones offered by the big players, at a viable cost which is not currently possible given the high expenses they have to incur.  This demonstrates how the 8.1 million microfinance institutions[1] in Mexico could benefit from these new tools to help grow and accelerate their business.

“MasterCard reaffirms its commitment to offering innovative solutions for the MiPyme – SME segment; this business model is the first platform for microfinance institutions based on a flexible, low-cost, one-of-a-kind model, and change factor to foster financial inclusion in the country,” said Antonio Junco, CEO of MasterCard in Mexico and Central America.

“Through this model, we enable microfinance institutions to offer better products and services which allow them to grow their market share in the financial system.” added Jose Manuel Zacate, Head of Commercial Products for Mexico and Central America.

Te Creemos is the first institution to adopt this business model and is planning to provide new financial services to more than 250,000 customers in the next three years.

“Customers making up the microfinance segment have traditionally carried out their transactions in cash, basically because they did not have access to other payment tools. This joint venture with MasterCard presents itself as a golden opportunity to modify this behavior, under affordable conditions.” said Jorge Kleinberg, CEO of Te Creemos. “Limiting cash transactions will reduce the high operative costs these fund transfers represent.”

About Te Creemos

Te Creemos,, is an institution regulated and supervised by the National Banking and Securities Commission (CNBV), under the figure of People´s Finance Corporation (Sociedad Financiera Popular  – SOFIPO), that since 2005 offers specialized financial services in the MiPyme- SME sector. Operates in over 500 communities throughout Mexico, through almost 80 offices, where it has over 80,000 credit customers and 22,000 depositors.

About  MasterCard

MasterCard (NYSE: MA),, is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.


Press Contacts:

MasterCard Worldwide – 54 80 80 00

Angelica Gutiérrez,


Ink PR for MasterCard Worldwide – 52 07 33 30

Carla Gavito

Claris Monreal

[1] Micro businesses National Survey – ENAMIN 2008