Providing a New Seamless, Secure and Speedy Online Shopping Experience

To tweet this news, copy and paste to your Twitter handle with the hashtag #MasterPass

Taipei, October 29, 2014 –Online shopping in Taiwan will soon be made simpler with the launch of MasterPass, MasterCard’s global digital payment solution, on November 19. MasterPass eliminates the need to enter detailed payment and shipping information with every purchase, and simplifies and speeds up the process of completing a transaction from any connected device.

Today’s shoppers want simpler and more secure shopping experiences and payments solutions that help make their lives easier. With MasterPass, consumers can securely store MasterCard and other branded credit, debit and prepaid card information, along with shipping addresses, all in one place, so that they can be easily accessed during checkout.

When shopping at any one of the over 40,000 online merchants around the world that offer the option to pay with MasterPass, shoppers can simply click Buy with MasterPass when checking out. To complete the process, consumers securely authenticate themselves with their bank. Consumers are less likely to “abandon their shopping carts” while shopping online as they can check out with just a User ID and a secure password. With MasterPass, consumers also reduce the risk of exposing their personal information over potentially unsafe networks.

“According to MasterCard’s Online Shopping study, over half of Taiwanese respondents surveyed access the internet for online shopping and close to 90% made at least one online purchase in the three months preceding the survey. MasterPass is about providing a better checkout experience to these technologically savvy consumers, so that they can shop with greater ease and confidence,” said Eva Chen, Head of MasterCard Taiwan. “It is a major step in the evolution of payments as consumers today are looking to shop and pay in new ways that best fits their needs and lifestyles, from every device they have.”

In addition to Taiwan, MasterPass is available in Australia, Canada, China, Italy, New Zealand, Poland, Romania, Singapore, South Africa, the United Kingdom and the United States. Wallet issuers in Taiwan launching MasterPass wallets on November 19 include CTBC Bank, Cathay United Bank, E. Sun Bank, Taishin International Bank, and Taipei Fubon Bank. MasterPass-connected wallets enable banks, merchants and other partners to offer their own branded wallets that extend and enhance their own consumer relationships. MasterPass will be accepted at online merchants in Taiwan, including Momo, 17 Life, Lion Travel, OB Design, and Neweb Technologies.

About MasterCard

MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP, join the discussion on the Cashless Pioneers Blog and subscribe for the latest Engagement Bureau.


Era Ogilvy Public Relations

Vera Li (886)2577-2100 Ext.812,

Sunny Wen (886) 2577-2100 Ext. 628