– Aruba is the fifth city in the Caribbean to join MasterCard’s Priceless Cities platform
– The program is designed to promote tourism on the island through offers and benefits for visitors
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August 15th, 2013 – ARUBA – In order to provide MasterCard cardholders with priceless experiences in the world’s most exciting destinations, MasterCard is launching Priceless Aruba, in partnership with the Ministry of Tourism and the Tourism Authority of Aruba. Aruba is the fifth city in the Caribbean to join MasterCard’s Priceless Cities program. The program offers MasterCard cardholders extraordinary experiences, exclusive offers and privileged access in their home city and cities around the world to not only make MasterCard their top of wallet choice but also bring a little more priceless to their life.
Through MasterCard’s innovative Priceless Aruba program, cardholders will receive offers and discounts on products and services at over 30 participating merchants when making a purchase with their MasterCard®. Cardholders can access the complete list of offers and benefits at www.pricelesscities.com, or through printed guides distributed at high traffic areas like the Aruba airport, as well as at participating shops, restaurants and hotels.
According to Lorena Holguin, Marketing Vice President for MasterCard in the Caribbean, “Priceless Aruba aims to provide cardholders with unique offers and benefits that make every moment in Aruba a Priceless experience. The goal is not only attract tourists, but also to give them a unique experience so that they return”. Holguin highlighted that the program offers benefits designed based on consumers passion points, which are divided into three categories: activities, gastronomy and shopping. Cardholders can take advantage of wide range of offers including receiving a free gift with purchase, or a bottle of wine to add that special touch to a romantic dinner, or even a free diving trip to explore Aruba’s underwater world.
Otmar E. Oduber, Aruba Minister of Tourism, highlighted “I applaud that the Aruba Tourism Association, in partnership with MasterCard and local merchants, is exploring new initiatives that will enhance the experience of our on-island visitors. I look forward to continually growing the program and having Aruba benefit even more from such an important partner as MasterCard. I encourage our local merchants to participate in new endeavors such as this one.”
Sebastian Barletta, VP and Territory Head of the Eastern Caribbean for MasterCard, emphasized that “At MasterCard, we understand that the tourism industry is very competitive on a global level, which is why it is necessary for these destinations to differentiate themselves by providing value added service as well as high quality and memorable experiences for visitors “. According to the executive, the tourism industry account for close to 85% of Aruba’s GDP, which is why the company considers it a priority to support the development of this segment in the country. “Our global acceptance and unified structure positions us as the ideal partner for the tourism industry and allows to provide a greater value to all parties associated with this segment. The consumer benefits from the offers and discounts, while merchants increase sales and retention thanks to the promotions associated with the platform, which in turn helps strengthen the local economy that depends on tourism”.
MasterCard’s Priceless Cities program offers cardholders who sign up for the program access to handpicked experiences and offers not only in their home cities, but also in cities around the world. Such experiences include exclusive access to concerts, theatre, restaurants, museums, and sporting events around the world. The program is currently available in 26 cities across the globe, including New York, Chicago, Miami, Los Angeles, London, Paris, Toronto and Buenos Aires.
MasterCard(NYSE: MA),www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
Michelle Muslera, Michelle_muslera@mastercard.com 305-810-1468
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