Platform enables credit unions to support Children’s Miracle Network Hospitals in an ongoing manner, driving funds for the cause through local community engagement
PURCHASE, NY and SALT LAKE CITY, UT – February 22, 2016– MasterCard today announced a partnership with Children’s Miracle Network Hospitals to deliver an enhanced online donation platform for credit unions. Children’s Miracle Network Hospitals has been the charitable cause of choice for credit unions for the past two decades as it allows them to drive local community engagement and much-needed funds for local hospitals. Through this donation platform MasterCard is making it even easier for credit unions to drive fundraising initiatives amongst their members in an ongoing manner.
This enhanced online donation mechanism is part of an “Integrated Giving” platform that will allow credit unions to integrate donation mechanisms onto their credit and debit offerings. Through this partnership, MasterCard continues to demonstrate its support of the local communities where member credit unions operate.
“Our partnership with MasterCard is a great example of how creative non-profit partnerships can drive much-needed funds for local hospitals,” said John Lauck, president and CEO of Children’s Miracle Network Hospitals. “Thanks to MasterCard’s technical know-how and the generosity of credit union members, Children’s Miracle Network Hospitals will be able to continue providing advanced care for kids in their communities – and that is truly Priceless.”
“Credit Unions are a centerpiece of local communities and we wanted to build a platform that made it even easier for them to support a cause that was meaningful to them, as well as their members,” said John Ainsworth, group executive, Independent Banks & Credit Unions, MasterCard. Members highly regard their relationship with their credit union due to the high level of community engagement their institution demonstrates. Programs such as this only strengthen the bond between the credit union, its members and the community.”
“It’s great to see an organization like MasterCard further its commitment to the credit union movement by providing a means of online member donation in support of our charity of choice,” said Stan Hollen, President/CEO, CO-OP Financial Services (www.co-opfs.org), a MasterCard business partner, and Member, Board of Governors, Children’s Miracle Network Hospitals. “This enables credit unions to deliver an engaging member platform in a turnkey manner that ties to a local cause.”
Through the platform, credit unions will be able to offer donations through their online banking sites so customers can donate to Children’s Miracle Network Hospitals without having to leave their site. All donations will be tracked and credited to both the credit union and the consumer, offering new opportunities for consumers and credit unions to work together and have a meaningful, measurable impact within their local community. Credit unions can also grow member loyalty throughout the year through additional marketing programs, such as offering to match or multiply member donations to Children’s Miracle Network.
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.
MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
MasterCard Children’s Miracle Network
Sarah Ely Sally Gilotti
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