MasterCard Sponsors SMEinfo Awards 2013 

Tweet: #MasterCard presents #Smashing!CleaningServices Small Business of the Year #SMEAwards

Dubai: In line with its commitment to support the UAE’s fast progressing Small and Medium Enterprise (SME) segment and recognize the dedication of start-ups in achieving success, MasterCard collaborated with Gulf Capital SMEinfo Awards for a second consecutive year to honor the country’s most successful entrepreneurial endeavors. Raghu Malhotra, division president, Middle East and North Africa, MasterCard, presented Smashing! Cleaning Services MasterCard’s Small Business of the Year award on 6th November at the awards ceremony in Dubai.

MasterCard supports this event with an objective to encourage and inspire aspiring and existing entrepreneurs to realize their business plans by sponsoring the coveted ‘Small Business of the Year’ category. Following a rigorous screening process of a record number of entries, Smashing! Cleaning Services was chosen for their consistent growth and strong financial performance as well as its success in delivering key goals, competitor advantage and innovation.

“At MasterCard, we recognize the hard work and dedication required for a successful start-up; therefore, we consider it a privilege to be able to present Smashing! Cleaning Services the MasterCard Small Business of the Year award and extend our congratulations to the team for great accomplishments in such a short time period. Our association with the SMEinfo Awards 2013 demonstrates our commitment towards supporting the country’s SME business segment. This year’s award has encouraged the creation of a healthy business environment amongst SMEs in the UAE,” said Raghu Malhotra, division president, Middle East and North Africa, MasterCard.

He added: “SME growth is critical for the success of any country’s economy and in Dubai the trajectory for SME’s is at an all-time high. According to Dubai SME, SMEs now employ around 42 per cent of Dubai’s workforce and account for about 40 per cent of the Emirate’s GDP1. As a global leader in payment solutions, we understand the dynamics of this segment and have been at the forefront of introducing bespoke payment solutions that address SME business owners’ needs effectively, empowering them to grow within their respective industries.”

Leny Day, Managing Partner, Smashing! Cleaning Services, commented on the occasion: “Winning the MasterCard Small Business of the Year award has been the highlight of our year at Smashing! Cleaning Services. We are so proud of our team and what we have achieved in such a short time. This award highlights that hard work and dedication does pay off, and we really appreciate the recognition and support extended to us. The SMEinfo awards are a great outlet for SMEs to showcase the success of their business ventures.”

SMEs based in the UAE with a turnover of 50 million dirhams or less and with an employee base of 250 or less were eligible to apply for the MasterCard Small Business of the Year award. Smashing Cleaning Services was one of five shortlisted companies, which included, Go Mad Ideas, Qordoba Translation and Red Event Services.


 About MasterCard

MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, @MasterCardMEA join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.


GolinHarris Dubai

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 About the Gulf Capital SMEinfo Awards

The Gulf Capital SMEinfo Awards Programme recognises success, growth & innovation in business. It provides a platform for SMEs to raise their profile, brands, products & services.



Becky Crayman,, +971 505590713