Diverse class includes startups in blockchain, conversational commerce, smart transportation, cyber security and personal money management

PURCHASE, June 21, 2016 – MasterCard today announced the 2016 summer class of its Start Path Global program – the company’s global effort to support innovative early-stage startups developing the next generation of commerce and fintech solutions. Selected from 500 applications spanning 60 countries, these companies have developed solutions that deliver simple, secure and frictionless commerce experiences. Tweet: MasterCard welcomes next generation of commerce #startups to @MAstartpath's 2016 global summer program -> http://ctt.ec/ybUt2+

Launched in 2014, Start Path has worked with more than 60 startups, helping them scale their operations and enter new markets and industries.  This new class of early-stage companies hail from all corners of the globe and are varied in terms of their team size, level of funding, revenue and sales pipeline.

“The companies selected for this class are unbundling traditional commerce and financial services and reconstructing products that offer better consumer experiences,” said Stephane Wyper, global lead for MasterCard Start Path. “They are altering the world of commerce by using powers of mobile, big data, and analytics, moving to mainstream at a very fast pace.”

The program helps startups tackle business problems and introduce them to new opportunities around the world. The support provided by this six-month, virtual program ranges from operational and commercial support, to investment. For example, ClubApp, an Irish startup that provides sports clubs with a platform to share live updates from matches while generating match statistics, has integrated Qkr! with MasterPass technology to enable its members to pay clubs fees and buy club merchandise via the app. Rainbird is currently working to build an artificial intelligence-driven virtual assistant to augment knowledge-sharing and decision-making across the MasterCard UK loyalty sales team. Razorpay, an online payment gateway in India has received investment from MasterCard through the Start Path program.

“We were inspired by the success stories that have emerged from Start Path to apply for a spot in the program and are looking forward to collaborating with MasterCard,” said Leanne Kemp, CEO and founder of Everledger. “The opportunity to learn from a global leader that champions emerging technology is perfectly aligned with Everledger’s innovation ethos, and we can’t wait to get started on building new applications and use cases in this environment to help grow our business.”

The startups will join MasterCard for an immersion week in London, working on customized projects throughout the six month virtual program, and followed by the Start Path Global Partner summit in New York in November. There, they will engage in in-person advisory sessions and be introduced to MasterCard partners like Rakuten, TSYS (Total System Services, Inc.) and Royal Bank of Canada.

The summer 2016 Start Path Global class includes:

  • Cyberfend – This startup provides a security solution that protects web and mobile applications from sophisticated attacks and fraudulent activity. Cyberfend’s solution detects account take-over, payment fraud and stolen credentials.
  • Everledger – This startup uses blockchain technology to track and protect diamonds and other luxury goods on their lifetime journey. It uses the distributed, ledger system to reduce fraud-related instances of valuables, providing verification of an item’s authenticity and ownership to insurance companies, financiers, owners and law enforcement.
  • Itembase –Itembase helps consumers create an itemized, running list of their purchases history from 100,000s of retailers and brands and trigger actions in any 3rd Party Consumer Apps like selling on eBay, track and claim warranty, add products to insurance, get a credit, store invoice, collect cashback or any other actions that can be triggered by a purchase throughout the item lifecycle.
  • Mozio – Mozio is an airport transfer search and booking engine that enables users to find the fastest means of getting to and from the airport. Its airport transportation search engine aggregates ground transportation data and allows travelers to plan their trips to and from an airport by taking into account bus, train, ferry and subway schedules.
  • PayKey – This startup enables payments within any social network. With PayKey, customers enjoy the security of the trusted banks within their favorite applications, making everyday payments and banking easier and more efficient than ever before.
  • RecargaPay – RecargaPay is Brazil’s leading mobile payments platform for everyday purchases. It allows consumers in Latin America to top up their prepaid mobile phones and pay for their utility bills as well as those of their friends and family. It is now expanding into financial services for the unbanked.
  • Revolut – This startup has developed a global money app connected to a multi-currency MasterCard that allows users to seamlessly exchange, send and spend money in-store or online. With the app and card, it’s like having a local bank account anywhere in the world. They no longer pay foreign fees and can easily manage their account, including security features via the app.


About MasterCard Start Path

MasterCard Start Path is a global effort to support innovative startups developing the next generation of commerce solutions today. Start Path was launched in 2014 with an objective to help startups to grow their businesses faster than they could by themselves. Startups that join the program can benefit from the knowledge of a global network of MasterCard experts, access to MasterCard customers and partners, and the ability to innovate on top of MasterCard solutions. MasterCard customers that join the program as partners get connected to the best and brightest startups and gain access to innovations from across the globe. For more information visit www.startpath.com or follow MasterCard Start Path on Twitter at @MAstartpath.


About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news.


Media Contact:

Chaiti Sen

Phone: 917.408.2912

Eemail: chaiti.sen@mastercard.com