MasterCard and Child & Youth Finance International Publish Guide During Global Money Week


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 PURCHASE / AMSTERDAM March 12, 2014MasterCard (NYSE: MA) and Child & Youth Finance International (CYFI) today announced the publication of “Banking a New Generation: Developing Responsible Retail Banking Products for Children and Youth.”  The publication is timed to coincide with Global Money Week and will help financial institutions, NGOs and governments co-create appropriate and innovative banking and payment products for children and youth.

Of the 2.2 billion children in the world, on average only 37.9% of young people aged 15 – 25 have a traditional banking account such as checking, savings or card.  MasterCard and CYFI share the belief that enabling financial inclusion and economic citizenship education for children and youth is critical for a more inclusive economy around the globe.  Without this access, young people can’t save or invest in their future.

To help financial institutions and other stakeholders understand and use the guide, CYFI and MasterCard are conducting a webinar on Monday March 17th.  The webinar will cover:

  • The guiding principles for responsible financial products for children and youth;
  • Why a financial institution should invest in the child and youth segment;
  • Some key relevant features of the child and youth segment;
  • What makes a good child and youth friendly product proposition; and
  • Considerations regarding the product development process.

“Every child and youth has a right to safe, accessible financial services, and we need to empower them to grow into productive economic citizens,” said Anna Zanghi, Global Lead of Youth Segment Product, MasterCard. “Our goal in working with CYFI is to expand access to safe, secure and responsible financial products and services for young people that enable them to start to save for the future and pursue goals such as higher education and entrepreneurial ventures.”

“Roughly half of the world’s population is under the age of 25 – and building their financial capabilities requires a concerted effort from the public, private, and social sector,” said Jeroo Billimoria, CYFI Managing Director. “In working with MasterCard we have been able to translate children’s rights into the banking product development process resulting in what we hope is a useful resource for banks”

Global Money Week, celebrated in over 90 countries around the world, is the leading global celebration engaging young people in conversations about their (financial) future.  It also serves as a rallying call for financial institutions to become more child and youth friendly and ensure that young people have access to the proper education and products they need to become empowered economic citizens. More on Global Money Week on

About Child & Youth Finance International (CYFI)

CYFI is a non-profit organization established in July 2011 and based in Amsterdam. The organization focuses on increasing financial inclusion and economic citizenship education for children and youth, so that every child can graduate from primary school with financial education and a savings account they own and operate. The target for CYFI’s global movement, launched in April 2012, is to reach 100 million children in 100countries by 2015. CYFI has reached over 18 million children and youth around the world and has begun collaborations with stakeholders in over 100 countries. CYFI has built global knowledge and shares resources on best practices and industry research. More information about the organization is available at

About MasterCard

MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

Media Contacts:

Ryan Erenhouse



Phone: +1 914 249 3176


Robin Willing

Child and Youth Finance International


hone: +31 20 5203 900