MasterCard to offer 22 European kids a Priceless Experience at Estádio do Sport Lisboa e Benfica
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Lisbon, May 22, 2014 – 22 football loving kids from across Europe will be part of the MasterCard Priceless Experience this weekend, after being named by Portugal legend Deco as the Official Player Mascots for the UEFA Champions League Final at the Estádio do Sport Lisboa e Benfica, 24th May 2014.
The Priceless Experience, made possible by MasterCard, Official Sponsor of the UEFA Champions League Player Mascots, will see the children come together for the once-in-a-lifetime experience.
As Spanish giants Atlético de Madrid and Real Madrid CF go head-to-head in European Football’s showpiece event, the children will fulfil their dream of running on to the pitch alongside some of the world’s best player’s, just moments before the 2014 UEFA Champions League Final kicks-off.
To ensure the kids are at the top of their game, MasterCard has signed-up Portugal star Deco as the Official Player Mascot Manager. Arriving in Lisbon on Saturday morning, the Player Mascots will experience the buzz and excitement of the pre-match build up, which includes access to the tunnel, a practice run out and collection of their official match day uniform.
The Player Mascots will then experience the famous atmosphere of the Estádio do Sport Lisboa e Benfica as they walk through the tunnel and onto the pitch, before lining up on the pitch with the star players from Atlético de Madrid and Real Madrid CF.
MasterCard selected the lucky children, after an extensive European search, including a Facebook promotion that asked parents to nominate their children and encourage friends and family to support with as many votes as possible.
Deco, Official Player Mascot Manager for MasterCard, said:
“Taking to the field for a UEFA Champions League Final is one of the absolute highlights in any footballer’s career. Our MasterCard Player Mascots will enjoy an absolutely priceless experience on the pitch on Saturday.”
Javier Perez, President, MasterCard said:
“We are thrilled to announce our MasterCard Player Mascots for the UEFA Champions League Final, Estádio do Sport Lisboa e Benfica. Our chosen team will enjoy a truly Priceless Experience that they will never forget at European football’s showpiece event, an event MasterCard is delighted to have sponsored since 1994.”
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MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
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