Redeban, with MasterCard’s support, launched the first platform that enables mobile devices to accept electronic payments via mobile in Colombia
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BOGOTÁ, COLOMBIA – November 6, 2013 – RBM Redeban Multicolor, Colombia’s leading electronic payment processing company, continues to set the standards of high innovation and technology with the launch of its RBMóvil device in partnership with MasterCard. This new product allows electronic payments to be accepted through an application installed on a smartphone, enabling more Colombians to accept electronic payments through an innovative solution that is secure and easy to use. Furthermore, the product launch is in line with Colombia’s national policy aimed at increasing financial inclusion.
Merchants and independent professionals that are selling their services or products can begin using RBMóvil to accept payments from their clients. They only need to have a smartphone such as an Android, BlackBerry or an iPhone with internet access, and be affiliated to a Chamber of Commerce and RBM Redeban Multicolor.
“This new technology is focused on making the sales process easier for merchants, direct-sales companies, independent professionals, specialized sales forces, stores and all Colombians who seek payments, other than cash, that are safe and easy to use,” said Juan Carlos Silva, RBM Redeban Multicolor’s Sales Vice President.
RBMóvil allows the merchant or independent professional to have greater control of their business because they can monitor all their activity online. After a sale is completed, proof of purchase is sent to the customer’s eemail address, saving paper and contributing to the conservation of the environment.
“We are proud to be working closely with Redeban on the launch of its mobile solution, RBMóvil,” said Marcela Carrasco, President of MasterCard Colombia.” This product will increase the acceptance of electronic payments in the country, enabling a variety of merchants and independent professionals to expand their payment options, with all the possibilities and benefits that this offers merchants and cardholders: greater ease, security, and efficiency.”
Carrasco also noted that in Colombia there are approximately 1.6 million micro and small businesses, representing more than 81% of the entire business segment of the country; of this amount, only 18% have had a formal relationship with the financial system. “This application will allow us to continue developing MasterCard’s vision of a World Beyond Cash, bringing significant benefits and advantages to both merchants and their clients,” added Carrasco.
At RBM Redeban Multicolor we facilitate and simplify the management of electronic payments and transactions, as well as digital, financial and non-financial information. We offer the technological platform for transportation and electronic routing of transactions in electronic devices to cardholders, financial institutions, merchants and third parties. We are leaders in the activation and development of mobile financial services, supporting institutions in the expansion of transactional channels for its customers.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
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Redeban – Claudia Gómez
MasterCard LAC – Mateo Lleras
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