Leveraging MasterCard’s digital payment platform, MasterPass, and DNP’s mobile prepaid solution, ‘My Wallet’ will be made available to customers of “branche” beauty salons and restaurants

Kasugai, Japan, November 11, 2015 – Leading Japanese beauty salon chain operator branche announced today that My Wallet, a new digital wallet service jointly developed by Mizuho Financial Group member UC Card, MasterCard and Dai Nippon Printing (DNP), will launch on November 16. My Wallet will mark the Japan debut of MasterPassTM, MasterCard’s digital payment service for convenient, simple and secure payments, and DNP’s mobile prepaid solution.

My Wallet will be made available to consumers via Salon de Wallet (http://salondewallet.com), branche’s mobile application. With MasterPass, consumers will be able to make payments via their mobile devices, conveniently and securely. Consumers will also be able to use DNP’s mobile prepaid solution, or the existing plastic prepaid card “branche Premium Card” (supported by Valuedesign Inc.’s Valuecard ASP service) at all branche locations.

In July 2014, UC Card signed an agreement with MasterCard and Dai Nippon Printing to jointly provide MasterPass and DNP’s mobile prepaid solution. Together, they are now promoting cashless transactions in various commercial fields by combining credit cards and other payment options for enhanced customer convenience.

Features of MasterPass

  • Simplified purchases
    • Consumers can securely store their MasterCard and other branded card information all in one convenient place, along with shipping and billing address. Convenient access to payment details eliminates the need to enter information for every purchase, and simplifies checkouts.
  • Safe and secure electronic commerce payments
    • MasterPass accounts for consumers are protected by multiple layers of security to keep consumer card details, addresses and other personal information safe. Personal log-in information such as IDs and passwords do not need to be registered for each site.
  • Available for all plastic cards
    • Any MasterCard- or other branded credit, debit or prepaid card can be registered with MasterPass.

My Wallet 1

Features of DNP’s mobile prepaid solution

  • Accessible via a mobile app or a preregistered prepaid card. Recharging is possible by credit card using the app.
  • Card balances and expiry dates can be confirmed via the app.
  • Payment by smartphone eliminates the need to carry physical cards.

My Wallet 2

About branche

Branche operates 12 kinds of businesses, including beauty salons, nail salons and restaurants, totaling 45 locations in the cities of Kasugai and Komaki of Aichi Prefecture. The company is committed to helping customer pursue self expression and lifestyles through beauty, food, and housing under the theme of “Future, Life, Design.” More recently, branche has expanded into the human resource development field, including a beauty school that it opened in 2014 and an in-office nursery school in 2015. This year it also expanded overseas by establishing a combined beauty and nail salon service in Singapore.

About UC Card

UC Card, founded in 1969 as a member of the current Mizuho Financial Group, is currently one of Japan’s leading credit card brands with some 15 million members. The company is driving Japan’s payment industry in fields including not only credit cards, but also cash and cashless transactions. With the introduction of the My Wallet service, UC Card is committed to providing a digital wallet payment infrastructure encompassing member shops, issuers and financial institutions to realize enhanced customer convenience.

About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

About Dai Nippon Printing

Dai Nippon Printing (DNP) has been developing its accumulated technologies and know-how for smart phone services as a top IC card vender in Japan, and is now promoting a hybrid strategy of IC cards and smart phones. DNP started providing the “DNP Mobile Wallet Service” in 2012, and plans to launch the “DNP Cloud Payment Service for Smartphone Device” in spring 2016. With the today’s announced service, DNP will provides mobile prepaid service as a payment service which adds value to UC Card’s Wallet service. From now on, DNP intends to support credit card companies in expanding the use of Wallet service and acquiring new customers by proposing measures to improve customer satisfaction through related coupon and information distribution services that are combined with a payment function, as well as ways to utilize data accumulated from Wallet service.

Media Contacts

branche group

Kuwahara and Yamashita of Corporate planning department at UC Card


Miki Koiwai of Marketing Communications department at MasterCard


My Wallet: An application which UC Card jointly developed with MasterCard and Dai Nippon Printing to spread the use of wallet service. My Wallet is available to download at GooglePlay and AppStore.

My Wallet 3

Note: The term “Wallet” (i.e. digital wallet) is a digital payment solution that enables consumers to store and manage various cards, be it stored value cards, payment cards – credit, debit or prepaid – or loyalty cards, on one platform.