Univision Communications Inc., the nations leading Spanish-language media company, today announced the introduction of the Univision MasterCard Gift Card (Tarjeta de Regalo MasterCard Univision) issued by The Bancorp Bank. The new gift card will provide the U.S. Hispanic community the gift of choice with a secure, flexible and convenient card that can be used anywhere Debit MasterCard is accepted.
Nearly three quarters (72 percent) of U.S. consumers prefer to receive practical gifts according to a recent MasterCard survey. Now, shoppers can look to the Univision MasterCard Gift Card as a practical option particularly for the majority of U.S. consumers who the MasterCard study found like the idea of giving gift cards (55 percent) and receiving them (56 percent) this year chiefly due to their flexibility.
We are thrilled to introduce the Univision MasterCard Gift Card, said Ted Zagat, senior vice president Franchise Development and Strategic Partnerships, Univision Communications Inc. This product provides Hispanics with a culturally relevant, reliable, cost effective, and convenient gift option.
The Univision MasterCard Gift Card can be purchased at www.Univision.com/TarjetaDeRegalo. The card is available in four designs in denominations ranging from $20 – $500. The purchase fee is $3.95 per card, including free shipping.
The Univision MasterCard Gift Card provides shoppers with a simple and flexible way to give family and friends what they truly want this year, said Laura Kelly, group head, Global Prepaid, MasterCard Worldwide. Were proud to partner with Univision to develop solutions that meet the payment needs of U.S. Hispanic consumers.
Unlike a store gift card that limits purchases to a specific retailer, the Univision MasterCard Gift Card can be used for purchases at more than 29 million locations worldwide where Debit MasterCard is accepted, offering significant value for recipients. The card is a prepaid MasterCard card and is used without a PIN to make purchases.
With the gift of a prepaid card this holiday season, recipients will have the flexibility of purchasing what they truly need or want. Theyll also have the peace of mind of knowing their purchases are secure and protected by the MasterCard Zero Liability policy 1 .
The Univision MasterCard Gift Card is issued by The Bancorp Bank pursuant to license from MasterCard International Incorporated. The Bancorp Bank; Member FDIC.
MasterCard is a registered trademark of MasterCard International Incorporated.
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisin, the countrys leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes www.univision.com , the premier Spanish-language Internet destination in the U.S., and Univision Mvil, the industrys most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisas pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
About The Bancorp Payment Solutions Group
The Bancorp Payment Solutions Group , a division of The Bancorp Bank (Bancorp), a wholly owned subsidiary of The Bancorp, Inc. (Nasdaq: TBBK), offers secure, creative and innovative payment solutions to the prepaid card industry. As a leading issuer of prepaid cards, The Bancorp Payment Solutions Group contributes to the success of Fortune 500 companies through the development of cutting-edge prepaid card programs that meet the rapidly changing needs of the prepaid industry. Through long-standing relationships with the MasterCard, Visa, and Discover card associations, leading program managers and processors, The Bancorp Payment Solutions Group designs innovative and flexible prepaid card programs which deliver outstanding results. For more information about The Bancorp Payment Solutions Group please visit www.thebancorppsg.com.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard, Maestro and Cirrus, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com.
Sarah Ely , 914-249-6714
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