When Mastercard made a commitment to bring affordable financial access to 500 million people by 2020 and 40 million micro merchants by 2021, many more promises came with it. In my role, the biggest of those promises is to uncover the systemic causes of financial inclusion among businesses; then gather insights, develop tools and forge …
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It’s no secret that tailoring your approach – to deliver the most relevant product, service, or experience to the right customer segment – is good for you and your customers. Simply put: personalization drives deeper customer relationships, positive brand loyalty and, ultimately, better financial results. This is supported by the research report we sponsored with …
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My buddies and I are constantly in the pursuit of the “perfect burger.” So much so that I once sent my friend $20, using a Canadian e-transfer money service, and a message telling her to visit the restaurant and taste it for herself. That experience sparked an idea – what if I could send her …
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Simple acts of flicking on a light switch, turning on the heat during a cold night or using water for basic day-to-day activities is inaccessible to many across the world. And if people do have access to these resources, the quality is often poor and jeopardizes their health. The tools they really need to improve …
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It was 2015 and I had just moved back to Nigeria from New York after years working as a travel writer. Surprisingly, life in Nigeria wasn’t as different as I imagined – thanks to the internet. For the first month I was able to stream music and movies from global companies, ride share and shop …
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