New application informs and empowers cardholders to maximize the full potential of their card benefits LAS VEGAS – January 8, 2020 – Mastercard today unveiled a new augmented reality (AR) app that lets cardholders see, explore and access the benefits of their Mastercard. The industry-first card benefits app delivers a photorealistic AR experience that transports …
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Company opens sonic brand architecture to global artists for custom curation   LAS VEGAS – January 7, 2020 – Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the consumer, …
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Two Original Macaron Flavors – Passion and Optimism – Come to Life at The New York Times Food Festival as Mastercard Unveils the Latest Expression of its Multisensory Brand NEW YORK—September 23, 2019— What does Priceless taste like? In conjunction with the inaugural New York Times Food Festival on October 5–6, 2019, presenting sponsor Mastercard …
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Research Demonstrates Positive Impact on Player and Fan Experiences Tokyo – September 19, 2019 – As Rugby World Cup 2019TM kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of …
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Located at Spring Studios, the three-day exhibition offers a dynamic exploration of the senses and culminates in the unveiling of Mastercard’s latest multisensory move NEW YORK — September 19, 2019 — Commissioned by Mastercard, the ‘Taste of Priceless,’ is an immersive exhibition that brings together new and existing works by artists Monika Bravo, Daniel Lismore, …
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