Mastercard Melody to come to life at Mastercard Sensory Lab during GRAMMY® Week and in new U.S. ad with Camila Cabello  Purchase, NY – February 8, 2019 – Setting a new tempo for brand expression, Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers …
Read More

From behind-the-scenes access to intimate performances, collab brings fans closer to the music January 22, 2019 – PURCHASE, N.Y. – Mastercard today announced a deal with GRAMMY nominated, chart-topping recording artist Camila Cabello focused on the delivery of truly unforgettable fan experiences for Mastercard cardholders and Camilizers. Kicking off next month, Mastercard will start to …
Read More

Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand CES, Las Vegas – January 7, 2019 – Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now …
Read More

From preferred seats to backstage access, cardholders can now enjoy Priceless Experiences with Cirque du Soleil November 21, 2018 – TORONTO – Mastercard today announced a multi-year deal with Cirque du Soleil Entertainment Group to be the official partner of Cirque du Soleil Touring Shows in Canada. Beginning this month, Mastercard will make a suite of …
Read More

“Mastercard Nexus” Pop-up Experience Announced; Music Performances Confirmed for the Finals Opening Ceremony Presented by Mastercard Seoul and Incheon, Korea – October 25, 2018 – Mastercard’s first activation of the World Championship comes to life through The Mastercard® Nexus, a League of Legends-themed experiential pop-up in the Gangnam Gu neighborhood of Seoul. The 2018 World …
Read More