Mastercard unveils plans to launch Priceless Experiences voice assistant Cannes, FRANCE – June 16 2019 – No exciting plans this weekend? No problem! Today, Mastercard announces it’s first-ever voice skill for smart speakers: the Priceless Experiences skill. With 75 percent of US households expected to own at least one smart speaker by 2020[1], and with …
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Osaka’s rise reflects the Asia Pacific region’s growing influence and impact internationally LONDON, May 23, 2019 – Mastercard, one of the world’s most active sponsors of major sporting events, today announced it is partnering with two-time Grand Slam champion Naomi Osaka. It is the first time Mastercard has added a current number one tennis player …
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LONDON, May 21, 2019 – Mastercard, one of the world’s most active sponsors of major sporting events, is strengthening its commitment to women’s football. The move sends a powerful signal for gender equality in sports and demonstrates a continued focus on gender balanced marketing. Mastercard has been a long-standing advocate of the importance of diversity, …
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Mastercard Melody to come to life at Mastercard Sensory Lab during GRAMMY® Week and in new U.S. ad with Camila Cabello  Purchase, NY – February 8, 2019 – Setting a new tempo for brand expression, Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers …
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From behind-the-scenes access to intimate performances, collab brings fans closer to the music January 22, 2019 – PURCHASE, N.Y. – Mastercard today announced a deal with GRAMMY nominated, chart-topping recording artist Camila Cabello focused on the delivery of truly unforgettable fan experiences for Mastercard cardholders and Camilizers. Kicking off next month, Mastercard will start to …
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