Growing up, we got our milk and our bread at the local store around the corner. But Stop & Shop was much more than that. It was a place where our neighbors stopped by for a chat and to share the latest gossip. It was always as much about the human and social experience as …
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  This holiday season there was a new breed of consumer driving sales—omnishoppers, a group that aggressively uses technology to interact with brands across multiple channels. The Retail CMO’s Guide to the Omnishopper, culled from aggregated and anonymized transaction data and a robust global MasterCard survey of consumers, illustrates a salient point about these empowered …
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