Mastercard drops exclusive, personalized Music Pass NFT as it kicks off Season 2 of its Artist Accelerator

April 29, 2024 | Singapore
Brooke Alexx, JANAYAH, Juliet Ivy, Este Haim and Asha Imuno at the Mastercard Artist Accelerator Season two launch event in Los Angeles.

Brooke Alexx, JANAYAH, Juliet Ivy, Este Haim and Asha Imuno at the Mastercard Artist Accelerator Season two launch event in Los Angeles.

Music Pass offers fans token-gated access to concert tickets, exclusive tools and content, as they follow featured artists Asha Imuno, Brooke Alexx, JANAYAH, Juliet Ivy and Loyal Lobos.  

Today, Mastercard unveils its limited-edition Mastercard Music Pass for music fans around the world, commencing the second season of its tech- and talent-driven Artist Accelerator program with an incredible roster of emerging artists. The personalized Music Pass allows collectors and fans to unlock a cutting-edge AI music studio, behind-the-scenes content, and the chance to access concert tickets to live shows later this year.  

Mastercard Artist Accelerator mentor Este Haim, from GRAMMY-nominated trio HAIM, kicked off the second season with a summit in Los Angeles with OnesToWatch. The Artist Accelerator launched in 2023 to introduce emerging artists to Web3 and AI technologies to help them better create, market and monetize their work. This year’s program evolves with a new partnership with OnesToWatch, a global music discovery platform, that brings artists from the studio to the stage — as the demand for live music reaches record highs. 

“The music you make is a part of you. That is why we are so passionate about what we create,” said Haim during her Artist Accelerator mentorship session.  

This year’s featured artists bring a range of artistic styles and backgrounds: 
  • Asha Imuno: A California-based, multi-faceted artist, producer and songwriter blending sounds of classic Hip-Hop and R&B with new age Soul and Funk. 
  • Brooke Alexx: Pop-Rock singer-songwriter recognized for her girl-next-door charm and delightfully original song concepts.  
  • JANAYAH: A London-based powerhouse vocalist and songwriter with sounds spanning across Pop, Dance, Drum & Bass and soulful ballads. She joins a long line of storied musical talent as a graduate of the BRIT School.  
  • Juliet Ivy: Singer-songwriter blending Pop, Indie, Folk and Hyperpop known for her playful lyrics, childlike whimsicality, and sonic fusion of her Chinese-Colombian heritage. 
  • Loyal Lobos: Bilingual singer-songwriter, guitarist, and producer using the universal language of Pop music to transform and celebrate the sounds of her home country, Columbia.  


The artists will continue their journey with educational events and performances, including a tour with OnesToWatch artists— available to fans through the Mastercard Music Pass.  

“At Mastercard, our focus is on connecting people to their passions, their purpose and each other. The Mastercard Artist Accelerator builds on this ethos, bringing together an incredible roster of artists — and countless fans around the world,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “This second season reflects our dedication to constant evolution, innovation and expansion as we provide meaningful digital and in-person experiences.” 

Join the Program with the Mastercard Music Pass: 

Fans worldwide can claim the limited-time, customizable Mastercard Music Pass on starting today. As part of the interactive minting journey, users will be asked questions that help capture their music preferences, and as a result, the multisensory pass will feature fully personalized visual artwork and 15-second sonic track matched to the users’ taste. These unique tracks include Mastercard's award-winning sonic DNA and can be remixed to best fit the users' preferences.  

For more information and to claim your Music Pass, visit  


Media Contacts

Sarah Guldin, Mastercard
Amanda Sng, Archetype

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.