Mastercard partners with SoftBank Corp. to extend Test & Learn®, a cloud-based predictive analytics platform, to help companies in Japan make better business decisions

March 14, 2024 | Tokyo
Leveraging Mastercard’s proprietary Test & Learn® platform, SoftBank customers will be able to experiment and test business measures more effectively at scale

Mastercard today announced a collaboration with SoftBank Corp. (”SoftBank”) to market Mastercard’s cloud-based predictive analytics platform, Test & Learn®, in Japan. Through this partnership agreement for Test & Learn®, SoftBank will be able to offer the Test & Learn® platform as a part of its offerings to companies in Japan and help them make informed data-driven business decisions. 

In today's data-driven world, harnessing the power of analytics is crucial for businesses to undertake sound decisions and measure outcomes effectively. Combining Mastercard’s powerful Test & Learn® platform with SoftBank’s strength in Artificial Intelligence (AI) and digital marketing solutions, this partnership related to Test & Learn® will provide companies with a data and analytics platform that enables them to make informed, effective and scalable business decisions. By measuring new and existing efforts across their businesses, companies will have more transparency into real business performance, be able to test and learn quickly at scale as well as optimize critical initiatives across the business.

“Knowledge is power – especially when it comes to understanding what works and what doesn’t for your business,” said Donald Ong, Senior Vice President, Asia Pacific, at Mastercard. “Our Test & Learn® partnership with SoftBank unlocks more transparency into real performance for companies no matter the industry, putting data-driven insights at the center of decision-making as we help businesses drive toward remarkable success.”

Daisuke Fujihira, Vice President and Head of the Digital Marketing Division at SoftBank Corp., said, “We are pleased to roll out the Test & Learn® platform with SoftBank as the first partner of Mastercard's Test & Learn® in Japan. SoftBank is expanding its business in various AI and data-driven technology areas while pursuing sustainable growth in its telecommunications business. As the need for data utilization and digitization continues to grow among businesses, as a  partner we are confident  we can further enhance the value we provide to our customers and accelerate digitalization in Japan. By combining our group's services with Mastercard's diverse products, we will further contribute to IT services in Japan."


Media Contacts

Yoshiko Yeomans, Mastercard
Oguro, Akiyama, Okita, Vector Inc.
+81-3-5572-7334 |

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.