Mastercard Brings New eCommerce Payment Experience to Latin America & Caribbean
Miami, FL | July 8, 2020
Brazil and Mexico are among the first markets to start technical preparations to implement Click to Pay
Mastercard announced today it is beginning technical preparations to bring Click to Pay online checkout – based on the EMV® Secure Remote Commerce industry-standard – to Brazil and Mexico.
“Bringing a simpler and safer experience to consumers when shopping online has never been so important. With Covid-19, consumers have been changing their shopping behavior, drastically accelerating e-commerce in the region. And there is no sign there will be a shift on this trend moving forward”, says Walter Pimenta, Senior Vice President, Products and Innovation, Latin America & Caribbean region.
Currently, several e-commerce sites feature a myriad of checkout buttons, which can be difficult for merchants to manage, and confusing for consumers. As the prevalence of e-commerce has grown, Click to Pay now helps to address an increasing need for consistent, simple user experience and for stronger protection of payment information across in digital commerce.
Click to Pay aims to make the online checkout simple and secure for consumers across web and mobile sites, mobile apps, and connected devices by replacing time-consuming key entry of personal account numbers and information at checkout. The advanced digital checkout solution mirrors the consistent, interoperable checkout experience in physical stores – with one terminal to accept all card payments. Consistent with the goal of interoperability, the vision for the future is that Click to Pay will provide consumers a streamlined experience across any digital checkout environment or network.
For merchants, that means a more efficient checkout solution that will help reduce shopping cart abandonment rates and a way to offer multiple card brands for digital checkout in one seamless integration. For consumers, this means greater consistency and fewer steps at checkout, regardless of their payment choice.
Enabling innovative experiences is critical to address today’s digital commerce landscape
- E-commerce grew 75% in Brazil during May, according to Spending Pulse in comparison with May 2019 [1]
- 28% of Mexican consumers cite uncertainty about the card being compromised as a barrier to shop online [2]
- In LAC, more than one-third of shopping is abandoned in the middle; 74% of Brazilians and 83% of Mexicans mention they would increase online purchase if there were more security [3]
EMV® Secure Remote Commerce
The EMV® Secure Remote Commerce (SRC) Specifications enable a common consumer e-checkout that promotes simplicity, familiarity, interoperability convenience, and trust.
Consumer-facing solutions and programs based on the EMV® SRC Specifications can be described as Click to Pay. This universal description enables ease of recognition for consumers, and signals that a consumer can confidently transact through an easy e-checkout, regardless of the payment card, digital channel, or device they use.
The corresponding icon described as the Click to Pay icon, signals availability at participating merchants. Alternatively, Click to Pay will be used as text as descriptive language if an e-merchant is unable to visually display the icon.
[1] Spending Pulse Report Recovery Insights, May 2020
[2] Examining the Latin American and Caribbean E-commerce Market White Paper, December 2019
[3] Examining the Latin American and Caribbean E-commerce Market White Paper, December 2019
