A first for B2B payments from Masterpass and Coca-Cola Icecek

June 5, 2019 | Amsterdam | By Selin Selimoglu

Mastercard has implemented its B2B commercial solution for the first time in Turkey with Coca-Cola Icecek. Together with the pilot in Izmir, not only the sales representatives can receive orders through their connected devices but also around 450 thousand vendors, groceries, markets and supermarkets in Turkey, will be able to complete their payments easily with Masterpass.

How does Coca-Cola İçecek B2B payment with Masterpass work?

Coca-Cola İçecek sales representatives can receive orders from the points they visit through mobile applications they use to receive the current order during a customer visit. At the time of receiving the orders, the payment process can be completed by the customers confirming the password from the bank of the credit / debit card registered to Masterpass. The removal of the collection process in the delivery of the product also avoids the processes that create additional cost for the manufacturers, such as the necessity of revisiting the same point in case of not being able to find anyone in charge, while contributing to more sales and profitability thanks to the time gained.

What’s in it for whom?

Masterpass B2B application reduces the cost of cash and the risk of cash loss, while the settlement process in payments provides automation. Because when you do business with cash, there is always a security risk as cash is not financially recorded and the transaction tracking is always harder for each party. However, card payments are always guaranteed. By using this application, delivery and the payment processes are completed simultaneously so the representatives do not need to stop by their customers over and over (such as grocery, super market, etc) for reconciliation or collection. This the efficiency in field operations. Moreover, as the sales representatives do not need POS devices and all their operations can be connected through their connectable devices, the cost of possession the POS device reduces and provides efficiency in operations.

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About Mastercard

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry.  We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.  Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Contact for more information: Selin.Selimoglu@mastercard.com


Selin Selimoglu