Mastercard and ING Turkey turned smart phones into POS devices!

Mastercard and ING Turkey collaborated for SMEs and all micro businesses to make it possible for them to use their android smart phones as POS devices. In order to accept card payments through their mobile devices, merchants should be ING customers and download ING SoftPos Application from Google Play.

With this SoftPos application - which provides cost efficient card acceptance for all micro merchants and SMEs around Europe - any connected NFC enabled android device can turn into an acceptance device – meaning no Pos cost - thanks to Mastercard technology.

Benefits, benefits and benefits…

Through Mastercard & ING SoftPos Application collaboration, billions of Micro merchants and SMEs being the backbone of economies around Europe, will be included into the financial system since they will be able to accept contactless payments directly via their android smartphones. This will lead to reduction in grey economy and eliminate the risk of cash loss due to decreased cash usage in this cash dominant environment.

In Turkey, 1.5 million SME’s, millions of micro businesses and all others such as taxi drivers, small markets, bagel sellers, florists, electricians, plumbers, dry cleaning shops, etc. will not only benefit from this method by lowering their costs but also increase their sales by embracing digital payments.

Lowering the queues, especially at peak times, payment on delivery, acceptance in sporting and entertainment events such as concerts, festivals, fairs and exhibitions are other extended benefit areas of ING Tap on Phone acquiring solution.

For the card holders, it is the most convenient payment method with its seamless shopping experience. They will also experience the convenience of contactless payment which will expand the areas of usage.

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Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry.  We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.  Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Contact for more information: Selin.Selimoglu@mastercard.com