Mastercard & vcita launch the “Business Unusual” platform to enable small businesses to operate in a more digital first environment

April 20, 2020 | Waterloo

“Business Unusual” is a complete Customer Relationship Management (CRM) and learning solution enabling micro & small companies to better manage and run their business by giving them a suite of tools that can be accessed via one single application.

CRM start up, vcita, has partnered with Mastercard in Europe to launch “Business Unusual”, a complete learning and management solution specifically designed for micro and small businesses, helping them run more digitally.


The “Business Unusual” platform will help companies better manage and run their businesses by giving them a suite of tools that includes:

  • Client management
  • Billing
  • E-invoicing
  • Online scheduling
  • Email marketing
  • An education & learning platform

Specifically designed for micro and small businesses, the platform will help automate common administrative tasks from a single application.

The “Business Unusual” platform will leverage Mastercard’s extensive European partner network and enable them to support their small business customer base with services beyond traditional banking. The service will be offered free to small & micro business owners for 3 months from sign-up and the unique solution is built to address both the immediate and the long-term business needs of local businesses and entrepreneurs.

The Business Unusual platform supports small business owners to run their businesses more digitally. On it, successful small business owners offer not only practical advice, but also their own stories of successes and failures, sharing their entrepreneurial journey with their peers. To help SMEs learn and apply new skills in these difficult times of confinement, specially developed content addresses the unprecedented challenges they are currently facing. The resources reveal how to move their business online, stay connected with clients remotely, and plan for the day after. As the learning hub is built within the CRM, users can immediately apply what they have learned, within a few clicks.

Adi Engel, CBDO of vcita said: “Building this, we’ve relied on two of our most meaningful relationships - the first, with the entrepreneurial community that surrounds us: vcita users who rallied to offer their advice and support to their peers in navigating an uncertain economic landscape; and the second, with the like-minded team at Mastercard, who share our strong belief that by working together we can help businesses who are the backbone of our economies emerge on the other side stronger, with a solid foundation for success.”

Marcus O’Toole, Vice President, Head of Small Business Segment at Mastercard Europe said: “We are delighted to announce this new partnership with vcita that will enable micro and small business owners to drive efficiency into their businesses at such a critical time. This partnership builds on our desire to become partner of choice for business of all sizes here in Europe and around the world. By partnering with vcita to launch “Business Unusual” we are delivering real help for small businesses as they build digital first capabilities into their operations. When small businesses suffer, local economies suffer and Mastercard is pleased to be supporting these important pillars of our communities in a meaningful way.”


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About Mastercard (NYSE: MA), Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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About vcita
vcita helps SMEs and entrepreneurs build and manage a business they are proud of. Vcita’s goal is to help businesses and remain competitive in a digital economy by delivering a unique combination of education on top of a dedicated business management platform that covers all the day-to-day needs, from one single app. vcita’s cloud-based solutions help solopreneurs and small teams manage their entire business, turning time-consuming tasks like scheduling, payment collection and marketing campaigns into simple, one-click operations. For more information, visit or follow us on LinkedIn.

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For Mastercard:
Rose Beaumont

For vcita:
Miriam Rafaeli
+972 545359728