Mastercard and La Biennale di Venezia give cinema lovers the chance to See Life through a Different Lens  

August 31, 2020

Join Demi Moore, Penélope Cruz, Gia Coppola and Wim Wenders for an exciting digital conversation series to celebrate the 77th Venice International Film Festival

Mastercard, main sponsor of the 77th Venice International Film Festival – La Biennale di Venezia (September 2 - 12),  and proud supporter of cinematic magic, new talent, different perspectives and new adventures - invites cinema lovers, students and enthusiasts to join an exclusive virtual conversation series in partnership with La Biennale di Venezia with some of the most influential talents in modern cinema. Together, we will discover how stories told by great filmmakers can create an impact that lasts far beyond the film itself.

A passion for cinema opens our eyes to new worlds, new issues and new challenges.  Those who create the magic on screen have the unique ability to show us life from a new perspective that can take us on a new journey or allow us to revisit familiar places in new ways. How these stories are made, enjoyed and experienced - changes based on the creative lens that starts the journey to the environment in which they are enjoyed. And unlike any other art form, the majesty of film invites and enables us to see life through a different lens.

As we navigate a changed environment, cinema has an even richer role to play.

Join us and Demi Moore, Penélope Cruz, Gia Coppola and Wim Wenders who will share their thoughts on how great cinema can drive different perspectives, trigger myriad emotions and influence our lives from the moment the film begins.

Alongside these new perspectives and insights, cinema has the power to connect us through shared experiences, shared emotions and shared adventures. In our “Life Through a Different Lens: Contactless Connections” series, we will explore the role of the director, actor, cinematographer and all those in the film world, in building the stories that not only help us see life through a different lens but connect us to new worlds, changed worlds and different worlds, filled with priceless possibilities.

“Film truly has the power to inspire, inform, educate and excite.  We are delighted to continue our strong partnership with La Biennale di Venezia, as together, our goal is to help people everywhere unlock the power of cinema. We are connecting people to their passions and also connecting them to Priceless moments by hearing from legends and icons from the world of cinema. Now more than ever, is the time to journey through stories and share experiences to see life through a different lens”, said Rose Beaumont Senior Vice President Business Enablement and Europe Communications, Mastercard.

“This year more than ever, every initiative aimed at welcoming back people to the world of cinema and theatres has a strong value, especially after so many months of lockdown in our homes, even to simply reaffirm the value and the importance of movies and their key role in our lives. Therefore, it is with great pleasure that I greet our partner Mastercard’s proposal to offer the opportunity, to those who will follow La Biennale activities, to join some of the greatest protagonists of contemporary cinema and discover the reason behind their passion, their career choices, the roots to their love for cinema. And through this, foster our vital passion for cinema with new opportunities”, commented Alberto Barbera, Artistic Director of the Venice International Film Festival.



Golden Globe nominee Demi Moore has proven herself to be one of the industry's most accomplished performers, lending her talents to an array of revered films and television both in front of and behind the camera. She starred in such iconic films as St. Elmo’s Fire, About Last Night…, Ghost, A Few Good Men, Indecent Proposal, The Scarlet Letter, Disclosure, and G.I. Jane, Charlie’s Angels: Full Throttle, Bobby, and Margin Call. Moore directed Segment Charlotte in the acclaimed Lifetime original movie, Five. In 2019, Moore added New York Times Best Seller to her lengthy list of credits with her best-selling memoir Inside Out. Moore is a co-founder of Thorn, a non-profit building technology to defend children from sexual abuse, exploitation and trafficking.

Penélope Cruz, the “muse” of Pedro Almodóvar and unforgettable protagonist of many films directed by Woody Allen, Ridley Scott, Kenneth Branagh, Olivier Assayas, Fernando Trueba and Bigas Luna. She won an Academy Award for Best Supporting Actress and a BAFTA for Vicky Cristina Barcelona and she received for both many other nominations, and four nominations for Golden Globe too. She got an Honorary César and the Award for the Best Actress at the Festival de Cannes 2006 for Volver.

Gia Coppola, already acclaimed with her debut film, Palo Alto, returns to Venice with Mainstream. Gia has breathed cinema since she was a child, starring in two films by her grandfather Francis Ford Coppola, the episode of New York Stories and The Godfather III, working on the sets of Somewhere for aunt Sofia Coppola and as a creative consultant for Twixt, also for grandfather Francis Ford. A talented young woman who already has several short films, two feature films and some music videos under her belt that denote her versatile personality.

Wim Wenders, cinema maestro and father of the New German Cinema, director of masterpieces as Alice in the Cities, Kings of the Road, The State of Things, Until the End of the World. BAFTA winner for Paris, Texas, which also won the Palme d'Or at the 1984 Festival de Cannes. Wenders got the Best Director Award at the 1987 Festival de Cannes for Wings of Desire. He has received three nominations for the Academy Award for Best Documentary Feature: for Buena Vista Social Club, Pina, and The Salt of the Earth.

The “Life Through a Different Lens: Contactless Connections” Conversation Series will be available on and as follows:

September 2nd at 15:00 (CET): Conversation with Demi Moore
September 3rd at 15:00 (CET): Conversation with Penélope Cruz
September 4th at 15:00 (CET): Conversation with Gia Coppola
September 7th at 15:00 (CET): Conversation with Wim Wenders


- ENDS -


For further information please contact: / +33 (0)7 86 80 02 82

About Mastercard (NYSE: MA), Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Follow us on Twitter @MastercardEU @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau


About is Mastercard’s experiential lifestyle hub designed to inspire and create once in a lifetime moments to be shared with family and friends at home, online, and everywhere in between. Exclusive to Mastercard cardholders, its unique multicultural proposition allows people to connect closer to their passions, fuels their desires for continuous learning and discovery, and gives them the opportunity to gift experiences, enter sweepstakes, and participate in special auctions to benefit important causes. Inspired from over 40 destinations and accessible from 90+ countries, consumers can find dynamically curated experiences both physical and digital across culinary, sports, arts and culture, music, and more, as well as custom editorial content enabling them to Start Something Priceless.