Mastercard, ekko and Helpful pledge 75,000 trees in support of the Round Britain Climate Challenge as the Human Swan Heads for AIG Women's Open in Scotland

August 18, 2021
  • Mastercard ambassador Sacha Dench (The Human Swan) is currently undertaking a World Record attempt as part of the Round Britain Climate Challenge and will visit The AIG Women’s Open this week

  • Flying around Britain on a journey powered solely by green energy, Sacha will be encouraging people to make their own individual commitments to slow climate change

  • Planting 75,000 trees is Mastercard’s latest pledge as part of the Priceless Planet Coalition and continued commitment to the environment and sustainability

Together with its partners ekko and HELPFUL, Mastercard has pledged to donate and plant 75,000 trees in support of the Round Britain Climate Challenge, the first ever circumnavigation attempt of mainland Britain with an electric paramotor.

Equating to roughly 25 trees planted for every mile of the trip, the Mastercard pledge made alongside its Priceless Planet Coalition partners is part of the company’s ongoing drive to tackle climate change, encourage sustainability, and equip its network to be a positive force for the environment. Working with Conservation International, trees will be planted in Sacha’s original home country of Australia as well as Kenya and Brazil.

As an official Patron of The AIG Women’s Open and to celebrate the expedition, Mastercard brought Sacha Dench, known as The Human Swan, together with Mastercard ambassador and golf pro Brooke Henderson at Carnoustie Golf Links on Wednesday to highlight how we can come together to battle climate change.

The R&A also partners with Mastercard on sustainable practices. On site at the Championship Course, water stations have been installed as part of The Open Water Initiative. The initiative was first launched in 2019 during The 148th Open at Royal Portrush with the aim to remove all single use plastic water bottles at the Championship and has proved successful with 244,000 single-plastic bottles saved collectively in 2019 and 2021 so far at the Mastercard sponsored events. Carnoustie will be equipped with contactless modules for fans to make voluntary donations of £1.50 to the Priceless Planet Coalition.

Scott Abrahams, Senior Vice President, Business Development, Mastercard UK & Ireland said, “We are proud to pledge 75,000 trees in support of the Round Britain Climate Challenge. It is an exciting and pioneering expedition, tackling climate change head-on and crucially raising awareness in the UK. At Mastercard we share the same common goal which includes our Priceless Planet Coalition commitments to restore 100 million trees by 2025. Today is another step towards achieving that goal alongside our fintech and sporting partners, to create a greener, more sustainable planet.”

Sacha Dench, Round Britain Climate Challenge pilot, commented “Britain drove the Industrial Revolution, can we drive the Green Revolution too? This is one of the questions that the Round Britain Climate Challenge is trying to answer and we all have a part to play. I am delighted that Mastercard is undertaking this pledge to plant so many trees – such a vitally important factor in combating the climate emergency – whilst also taking action at events such as The Women’s Open.”

Brooke Henderson, Mastercard ambassador and golf professional, added: “It was great meeting Sacha today to hear more about how we can tackle climate change, not just in the UK but around the world. The Women’s Open, and golf more broadly, is an opportunity to raise awareness so I’m pleased to see The R&A and Mastercard taking action to be more sustainable.”

Oli Cook, CEO & Co-Founder of ekko, said:We’re proud to support Sacha and The Round Britain Climate Challenge with this pledge to donate and plant trees. We’re committed to positive change and turning the tide on climate change at ekko and Sacha is doing just that by raising awareness and encouraging climate action.”

Evan Michaels, Co-Founder and CEO of Helpful commented: “We are excited to support Sasha in this great expedition. It aligns perfectly with our mission here at HELPFUL to raise awareness about climate change and sustainable living to millions of people around the country. We want to inspire people to consider their shopping choices and along with our pledge to plant 75,000 tree with our partners at Priceless Planet Coalition, we hope to play a small part in creating a healthier planet.”

Flying from June 2021, Sacha Dench will lead the 3000+ mile journey and world record attempt for the longest ever flight in an electric paramotor. She has been stopping frequently, talking with, filming, and gathering information from industry, innovators and entrepreneurs, local heroes, communities, schools, farmers and individuals – anybody interested in or involved in addressing the effects of climate change in their areas. A compilation of these stories will be presented at COP26, the United Nations Climate Change Conference in Glasgow in November.

Fans at Carnoustie and people across the UK can Start Something Priceless by donating a tree via the Mastercard Priceless Planet page. Mastercard will match every tree donated on this link.



Media Contacts

Lauren Jefferys , Mastercard