Mastercard supports the French Red Cross (Croix-Rouge française) to accelerate vaccination against COVID-19 for vulnerable peopleJuly 12, 2021 | By Donatienne Douriez
Paris, July 12, 2021 - By the end of 2021, the French Red Cross wishes to raise awareness among 100,000 people and contribute to the vaccination of 25,000 of them. This large-scale operation will be carried out thanks to the cooperation of government services, Regional Health Authorities (Agences Régionales de Santé, ARS), local authorities and through grant support from Mastercard.
With support from the Mastercard Impact Fund, the French Red Cross will be able to deploy mobile vaccination systems as close as possible to the places where the most vulnerable people and those furthest from health care live, but also to facilitate their access to existing vaccination centers. Beyond this initiative, it will also be a question of educating about vaccination process, vaccines and protection measures (wearing a mask, hygiene, social distancing, …)
Support, transparency, exchange, pedagogy, and education will be the keywords of this awareness campaign, which will strengthen the confidence in vaccines and in their effectiveness among the most vulnerable people. This should be facilitated by the trust, already well established, between the French Red Cross and this public, thanks to the great mobilization of its volunteers.
Mastercard’s focus has always been to help build a more connected and inclusive world. To support an equitable recovery, Mastercard has stepped up throughout the global health crisis with a nearly $100 million response that leverages global philanthropy through the Mastercard Impact Fund; digital technology, resources, and innovative partnerships; as well as fundraising programs. With this new commitment, Mastercard gives the French Red Cross the means to act faster in support of the most vulnerable in facing COVID-19.
“Our response to the COVID-19 health crisis reflects who we are as a business. Using the strength of our resources and partnerships, we see pathways to an inclusive economy and a more equitable society, where everyone has the opportunity to reach their potential, » says Brice van de Walle, General manager Mastercard France. “This new commitment to the French Red Cross only reinforces our desire to support the most disadvantaged in facing the current unprecedented conditions.”
“The French Red Cross teams have been fully committed to the race against COVID-19 for many months, and thanks to the exceptional support of Mastercard, will be able to deploy new tailor-made measures. Starting this summer, they will be reaching out to the most vulnerable people across France to convince them of the importance of getting vaccinated and to provide them with easy access to vaccination.” says Jean-Christophe Combe, General Manager, French Red Cross.
About the French Red Cross
Founded on May 25, 1864, the French Red Cross is an association under the French law of 1901, open to all, without distinction.
Its action is based on the commitment of its 66,000 volunteers working in more than 1,100 local branches covering the whole of mainland France and the French overseas territories. It is also a true platform for social innovation and a player in the social and solidarity economy of non-profit services, based on its historical missions in the health, social assistance and training sectors. As such, the French Red Cross manages 481 health, social and medico-social establishments and services, as well as 12 regional health and social training institutes. It employs more than 16,000 employees who put their professionalism at the service of all, especially the most vulnerable.
In 2019, more than 86,000 victims were rescued and more than 166,000 citizens were initiated or trained in life-saving gestures; more than 70,000 actions were carried out in terms of social aid and support; 4,250,000 people were helped internationally; 17,000 students benefited́ from health and social training...
Learn more: www.croix-rouge.fr
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About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
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