Press Releases
Ukrainian entrepreneurs are resiliently overcoming the challenges of the third year of the full-scale war, continuing to grow their businesses and launch new ones. One in six surveyed entrepreneurs started their current business after the outbreak of the full-scale war, with 66% of them having no prior business experience. Today, 75% of entrepreneurs are leveraging digital channels for sales and customer communication, and 56% are either already exporting their products or planning to enter new markets.
On October 20, Kyiv hosted the ‘Match for Heroes’ – a unique charity football event organized by Mastercard and Oschadbank.
Ukrainian Railways, in partnership with Mastercard, has adapted its ticketing app to better serve people with vision impairments. The app's new inclusive features were developed and tested in collaboration with Access Lab (Digital Accessibility Lab).
Mastercard's Priceless platform continues to offer exclusive experiences to its users. Expanding its reach to more than 40 locations worldwide, the platform brings together consumers in various fields of life, from dining and shopping to fashion, culture, music, entertainment, sports, travel, and accommodation. The new stop for the platform is Urla, the pearl of Izmir.
Mastercard has introduced a new payment service in Ukraine called Partial Approval, which allows users to combine different payment methods for a single purchase. If there is not enough money on one bank card, users can immediately cover the remaining amount using another payment card or cash, without interrupting the transaction or splitting it into two separate receipts.
Ukrainians are increasingly embracing digitalization, especially when it comes to payments, as evidenced by the growing popularity of digital financial tools. Over the past year, 62% of Ukrainians have paid for purchases with a contactless digital card using their smartphones or other NFC-enabled devices, marking 11 pp increase from the previous year.
The Ministry of Economy of Ukraine and global technology company Mastercard have signed a Memorandum of Cooperation within the framework of the ‘Made in Ukraine’ policy aimed at supporting Ukrainian businesses, promoting and boosting demand for domestic products and services, particularly through the implementation of the national cashback program for Ukrainian goods.
Mastercard has equipped the Ferris wheel at Kontraktova Square in Kyiv with a special inclusive passenger cabin, ensuring barrier-free access for people with disabilities. This will allow people who use wheelchairs, as well as people with visual and hearing impairments, to rise above their opportunities and experience the city from a new perspective.
АBank, in cooperation with the global technology company Mastercard, has introduced a unique solution in Ukraine, allowing entrepreneurs to receive money from cashless payments for goods and services whether made through a POS terminal or online as quickly as possible – via hourly crediting of funds to the account.
Mastercard has selected five Ukrainian fintechs working on remote identification services, online lending, automation of financial monitoring reporting as well as solutions for small and medium-sized companies for the Start Path Ukraine program.
Ukrainians continue to actively use digital channels for banking purposes. Thus, according to the MasterIndex study commissioned by Mastercard, 94% of cardholders currently use online banking, with the vast majority (75%) opting for mobile applications.
Ukrainian ride-hailing service Uklon with the support of Mastercard and MacPaw has launched the Inclusive car class. From now on, passengers using a wheelchair can easily ride in specially equipped cars.
